Business
manufacturing
textiles
Arts & Crafts
Textile Handicrafts
Wooden Handicrafts
Metal Handicrafts
C. Designing and manufacturing:
For textile-based handicrafts: The designing team comprises skilled and semi-skilled labor who make the necessary designs on the products through hand weaving as well as by using the sewing and stitching machines.
For textile-based handicrafts: The designing team comprises skilled and semi-skilled labor who make the necessary designs on the products through hand weaving as well as by using the sewing and stitching machines.
Then the same is sent for dyeing to third party contractors along with the necessary instructions with regard to the type and quality of colours. Then the products are inspected for the quality purpose and washed thoroughly and are dried in house.
For wooden and metal-based furniture and handicrafts: The raw materials are directly sent to the contractors for processing along with required design of the proposed product. Once the product has been received from the contractor, it is painted and colored in house and
final finishing is given to the product.
D. Storage of the Finished products are stored at the separate storage locations of the company. The company has separate storage locations at both of its manufacturing facilities i.e. at Basni and Boranada units.
D. Storage of the Finished products are stored at the separate storage locations of the company. The company has separate storage locations at both of its manufacturing facilities i.e. at Basni and Boranada units.
E. Dispatch: Products are supplied according to the requirements of the customers. They are exported to the customers in the international market.
8.Manufacturing facilities:
8.Manufacturing facilities:
Priti International has 2 manufacturing facilities both in Jodhpur, Rajasthan. First one is in Khasara and the second one is in Basni. They also have a total of 3 workshop and display areas with a total area of 90,000 square metres.
9. Marketing:
9. Marketing:
-The company caters its products majorly in export markets. Currently the company caters to customers located in countries such as Spain, Belgium, Holland, Netherlands, Turkey, England, China, Greece, Germany etc. their footsteps in the international market will help them to
expand their business operations overseas.
-Their marketing strategy majorly comprises participation in fairs and product exhibitions in various geographies internationally to reach new customers. They receive orders from the existing and new customers on the basis of their
-Their marketing strategy majorly comprises participation in fairs and product exhibitions in various geographies internationally to reach new customers. They receive orders from the existing and new customers on the basis of their
ability to demonstrate and explain the type, quality and usage of the products in such fairs and exhibitions.
10. Company’s Key Focus Area:
Priti International is well established in the export market and further they also want to increase their products reach in the domestic
10. Company’s Key Focus Area:
Priti International is well established in the export market and further they also want to increase their products reach in the domestic
market and also they have entered in home furniture through brand name “Priti Home”.
This brand’s main motive is to cater to the domestic market and create brand recognition.
This brand’s main motive is to cater to the domestic market and create brand recognition.
Earlier the company mainly used their factory to showcase their products but recently they also established their own showrooms in Jodhpur and Gwalior to showcase their products.
10. Financials:
10. Financials:
In the given chart we can see that the company is having a consistent growth in their revenues and EBITDA as well as we can also see a stable margin in between of 11% to 13% throughout the years.
If we check their material cost has reduced from 74% in FY18 to 69% in FY22 which has led to gross margin expansion as shown in the chart.
Priti International is mainly into the manufacturing of home & office furniture as well as recycling and up-cycling of products. Their manufacturing process starts from understanding the trend and then making a prototype.
After that they take confirmation or feedback from their customers and then start procuring raw materials and then they send these raw materials to the manufacturers of furniture. Majority of their manufacturing is outsourced and then they bring back the material further
for painting and finishing and then store the finished product.
From this we can conclude that their business doesn’t require much assets. So basically they have an asset light business model and also the main cost in their business is of raw materials.
From this we can conclude that their business doesn’t require much assets. So basically they have an asset light business model and also the main cost in their business is of raw materials.
Due to increasing operating profit and low assets their ROCE has increased over the past few years as shown in the chart.
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