Here is exactly how I increased this brands revenue by +46% in 4 months
how much of a revenue lift did I add?
from $160k in Revenue from Google
to $234,000 in Revenue from Google
[+$73,000 or +46% compared]
So what was the approach?
from $160k in Revenue from Google
to $234,000 in Revenue from Google
[+$73,000 or +46% compared]
So what was the approach?
Here is the strategy I used
1. Followed The Funnel Approach
2. Shopping Is Still A Thing
3. Segmented Remarketing Strategies
4. Experimented w/ Budget
1. Followed The Funnel Approach
2. Shopping Is Still A Thing
3. Segmented Remarketing Strategies
4. Experimented w/ Budget
[Google Ads Strategy #1]
Followed The Funnel Approach
° Growth Campaigns
° Nurturing Campaigns
° Brand Campaigns
° LTV Campaigns
Each part of the funnel is crucial for overall account success
Need to scale?
👉 Growth focused
Need more profit?
👉 Nurturing focused
Followed The Funnel Approach
° Growth Campaigns
° Nurturing Campaigns
° Brand Campaigns
° LTV Campaigns
Each part of the funnel is crucial for overall account success
Need to scale?
👉 Growth focused
Need more profit?
👉 Nurturing focused
![[Google Ads Strategy #1]
Followed The Funnel Approach
° Growth Campaigns
° Nurturing Campaigns...](https://pbs.twimg.com/media/FmxKLZ2WQAAePkw.jpg)
[Google Ads Strategy #2]
Standard Shopping Is Alive
This client had a good Smart Shopping Campaign
Then Performance Max happened...
our efficiency dipped quick
I transitioned our PMAX campaigns into segments + standard shopping
Lesson: eComm 👉 don't forget about Shopping
Standard Shopping Is Alive
This client had a good Smart Shopping Campaign
Then Performance Max happened...
our efficiency dipped quick
I transitioned our PMAX campaigns into segments + standard shopping
Lesson: eComm 👉 don't forget about Shopping
![[Google Ads Strategy #2]
Standard Shopping Is Alive
This client had a good Smart Shopping Campaign...](https://pbs.twimg.com/media/FmxKM4MXoAAFGgc.jpg)
[Google Ads Strategy #3]
Segmented Nurturing Campaigns
Gone are the days of basic as hell remarketing campaigns
•targeting all website visitors
•basic creatives and copy
You need to flip this on its head to maximize Remarketing
°segmented audience lists
°specific copy
Segmented Nurturing Campaigns
Gone are the days of basic as hell remarketing campaigns
•targeting all website visitors
•basic creatives and copy
You need to flip this on its head to maximize Remarketing
°segmented audience lists
°specific copy
[Google Ads Strategy #4]
Always Set Budget For Experiments
what is your job as a media buyer?
spend their money and get the maximum return possible
(preferably new customers lol)
so you create a strategy and execute
but can you improve?
👇
always have 1+ test running
Always Set Budget For Experiments
what is your job as a media buyer?
spend their money and get the maximum return possible
(preferably new customers lol)
so you create a strategy and execute
but can you improve?
👇
always have 1+ test running
![[Google Ads Strategy #4]
Always Set Budget For Experiments
what is your job as a media buyer?
spen...](https://pbs.twimg.com/media/FmxKOD3XkAEOcSv.png)
Here is exactly how I increased this brands revenue by +46% in 4 months
It came down to 4 basic strategies I created from Day 1:
1. Followed The Funnel Approach
2. Shopping Is Still A Thing
3. Segmented Remarketing Strategies
4. Experimented w/ Budget
It came down to 4 basic strategies I created from Day 1:
1. Followed The Funnel Approach
2. Shopping Is Still A Thing
3. Segmented Remarketing Strategies
4. Experimented w/ Budget
If you found a new strategy for Google Ads
Retweet the 1st tweet to help others learn & master Google Ads
If you want more Google Ads content, follow me
@SchmelebeckPPC
Retweet the 1st tweet to help others learn & master Google Ads
If you want more Google Ads content, follow me
@SchmelebeckPPC
You should subscribe to me on YouTube :)
on my journey to my 10,000 subscriber goal
currently at 3,300
@collinschmelebeck" target="_blank" rel="noopener" onclick="event.stopPropagation()">youtube.com
on my journey to my 10,000 subscriber goal
currently at 3,300
@collinschmelebeck" target="_blank" rel="noopener" onclick="event.stopPropagation()">youtube.com
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