Naval Ravikant once said,
"If you don't own a piece of a business – you don't have a path towards financial freedom."
If you want to build a one-person business (and leave the rat-race), read this:
"If you don't own a piece of a business – you don't have a path towards financial freedom."
If you want to build a one-person business (and leave the rat-race), read this:
Context before we begin...
I've:
• Grown my Twitter, Medium & Linkedin audience over 80k+
• Sold over $150,000 worth of digital products
• Generated over 100M content views
If I had to start over and build my one-person business from scratch,
Here's what I would do:
I've:
• Grown my Twitter, Medium & Linkedin audience over 80k+
• Sold over $150,000 worth of digital products
• Generated over 100M content views
If I had to start over and build my one-person business from scratch,
Here's what I would do:
1. Start on Twitter
Twitter is the foundation for everything else. Why?
• Speed
• And speed
• And more speed
Data is your best friend.
The more data you have – the better assumptions you make make with your future content.
Twitter is the foundation for everything else. Why?
• Speed
• And speed
• And more speed
Data is your best friend.
The more data you have – the better assumptions you make make with your future content.
2. Emulate your idols
Now, this doesn't mean "copy"
But take time (every day) to see:
• HOW
• WHAT
• WHEN
The creators you look up to post.
Growing your online audience has as much to do with identifying patterns as it does creativity.
***(Success leaves clues)***
Now, this doesn't mean "copy"
But take time (every day) to see:
• HOW
• WHAT
• WHEN
The creators you look up to post.
Growing your online audience has as much to do with identifying patterns as it does creativity.
***(Success leaves clues)***
3. Infiltrate other creators' newsletters
This is important for understanding how newsletters work.
Look for:
• When they send
• How they structure it
• And offers or sales they include
Anything that indicates a business motive behind the messaging.
This is important for understanding how newsletters work.
Look for:
• When they send
• How they structure it
• And offers or sales they include
Anything that indicates a business motive behind the messaging.
4. Syndicate content across the web
There's a saying I love,
"If people see you a minimum five times – they think you're everywhere."
This is why taking proven content (from Twitter) and posting it to:
• Medium
• Linkedin
• Instagram
Is so important.
Appear everywhere.
There's a saying I love,
"If people see you a minimum five times – they think you're everywhere."
This is why taking proven content (from Twitter) and posting it to:
• Medium
Is so important.
Appear everywhere.
5. Drive all traffic to your newsletter
It's never "too early" to start your newsletter.
With your:
• Posts
• Tweets
• Articles
• Threads
Send as much traffic as you can to your newsletter (this is traffic you "own")
***Again – you'll see your idols doing this.
It's never "too early" to start your newsletter.
With your:
• Posts
• Tweets
• Articles
• Threads
Send as much traffic as you can to your newsletter (this is traffic you "own")
***Again – you'll see your idols doing this.
6. Decide your newsletter cadence (and stick to it)
Your newsletter builds trust. With that, you must stick to a publishing schedule
• Daily
• Weekly
• Monthly
It doesn't matter what you choose – what matters is you stick to it (build trust).
(Monthly is easy to start).
Your newsletter builds trust. With that, you must stick to a publishing schedule
• Daily
• Weekly
• Monthly
It doesn't matter what you choose – what matters is you stick to it (build trust).
(Monthly is easy to start).
7. Survey (for pain points)
At the end of every newsletter – ask your audience what problems they're dealing with.
Here's an idea:
• Talk about a subject
• At the end, ask if they deal with it
• Tell them explicitly to respond & describe
This helps with your future offer.
At the end of every newsletter – ask your audience what problems they're dealing with.
Here's an idea:
• Talk about a subject
• At the end, ask if they deal with it
• Tell them explicitly to respond & describe
This helps with your future offer.
8. Offer consulting services
Your first monetization opportunity is through services.
• It's easier to convert (you offer a bunch of value)
• You can charge more (one-on-one attention)
• You can LEARN what works & what doesn't
This starts your income & course research.
Your first monetization opportunity is through services.
• It's easier to convert (you offer a bunch of value)
• You can charge more (one-on-one attention)
• You can LEARN what works & what doesn't
This starts your income & course research.
9. Leverage feedback into digital product
Our goal here is to separate our time from our income.
Enter: digital product.
This can be (a):
• Cohort
• Saas product
• Paywalled content
Anything that we can "create once, and sell a thousand plus times."
Our goal here is to separate our time from our income.
Enter: digital product.
This can be (a):
• Cohort
• Saas product
• Paywalled content
Anything that we can "create once, and sell a thousand plus times."
10. Learn to say NO
Now, you have a reputation (and an audience).
Chances are you'll be flooded with "opportunities."
Consider your bandwidth. The opportunity has to be at a rate where you'd be foolish to turn it down
(Again – we're looking for "freedom" – not another job).
Now, you have a reputation (and an audience).
Chances are you'll be flooded with "opportunities."
Consider your bandwidth. The opportunity has to be at a rate where you'd be foolish to turn it down
(Again – we're looking for "freedom" – not another job).
11. Iterate and keep improving your offer
You're only as good as your reputation.
Use tools like:
• End-of-product surveys
• Testimonials
• Q&A calls
To keep improving on your product and offer.
You're only as good as your reputation.
Use tools like:
• End-of-product surveys
• Testimonials
• Q&A calls
To keep improving on your product and offer.
There you go.
I want to be clear – this WON'T happen overnight.
But I assure you – if you put in the "reps" daily and add to this business, brick-by-brick, you'll surely build it.
You now have:
• A plan
• An audience
• Diversified income
That you can maximize over time.
I want to be clear – this WON'T happen overnight.
But I assure you – if you put in the "reps" daily and add to this business, brick-by-brick, you'll surely build it.
You now have:
• A plan
• An audience
• Diversified income
That you can maximize over time.
For a 35,000 ft view of the process – you can take a look at the diagram below:
You'll see how we take:
• The data from Twitter
• Maximize our online exposure
• Direct all traffic to our newsletter
• Leverage our newsletter to sell our offer
The Complete Creator Framework:
You'll see how we take:
• The data from Twitter
• Maximize our online exposure
• Direct all traffic to our newsletter
• Leverage our newsletter to sell our offer
The Complete Creator Framework:
Quick recap:
• Infiltrate other newsletters
• Survey for pain points
• Leverage feedback
• Emulate your idols
• Syndicate content
• Decide cadence
• Offer consulting
• Start on Twitter
• Drive traffic
• Say NO
• Iterate
• Infiltrate other newsletters
• Survey for pain points
• Leverage feedback
• Emulate your idols
• Syndicate content
• Decide cadence
• Offer consulting
• Start on Twitter
• Drive traffic
• Say NO
• Iterate
Happy building ✌️
If you want more content like this, please:
1. Follow me @jonbrosio
2. RT the first tweet to share this with your friends!
If you want more content like this, please:
1. Follow me @jonbrosio
2. RT the first tweet to share this with your friends!
If you like this – you'll love my newsletter.
One actionable tip to grow your audience, build digital leverage, & monetize your business each week.
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completecreator.co
One actionable tip to grow your audience, build digital leverage, & monetize your business each week.
Join 6,600+ others already reading:
completecreator.co
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