How To Scale Performance Max (w/out wasting spend)
Google has blessed us with the amount of data that the black box consumes
and they give it back to us all across the account
> account level
> campaign level
> reports level
aka most marketers don't dig deep enough to find the info, let alone know how to optimize
here's how
and they give it back to us all across the account
> account level
> campaign level
> reports level
aka most marketers don't dig deep enough to find the info, let alone know how to optimize
here's how
Performance Max Campaign Optimization
[Insights]
A key area in seeing what is working for your campaign or account as a whole
Some of my favorite data points
- Performance Trends
- Search Themes
- Recommendations
- Asset Insights
[Insights]
A key area in seeing what is working for your campaign or account as a whole
Some of my favorite data points
- Performance Trends
- Search Themes
- Recommendations
- Asset Insights
![Performance Max Campaign Optimization
[Insights]
A key area in seeing what is working for your cam...](https://pbs.twimg.com/media/Fmx7NtGWAAIYrt8.png)
Performance Max Campaign Optimization
[Segmentation]
Ever wanted to see more data to unlock easier optimizations?
This is how --> segment your data
"secret" data that most people don't even know that it exists
segment your data at the campaign level for PMAX
[Segmentation]
Ever wanted to see more data to unlock easier optimizations?
This is how --> segment your data
"secret" data that most people don't even know that it exists
segment your data at the campaign level for PMAX
![Performance Max Campaign Optimization
[Segmentation]
Ever wanted to see more data to unlock easier...](https://pbs.twimg.com/media/Fmx-xZGXgAAfZpO.jpg)
Performance Max Campaign Optimization
[Landing Pages]
Want to see where your traffic is going in the blackbox of PMAX?
This is how!
Easily see how each page performs and where you can exclude traffic that is wasting ad spend
[Landing Pages]
Want to see where your traffic is going in the blackbox of PMAX?
This is how!
Easily see how each page performs and where you can exclude traffic that is wasting ad spend
![Performance Max Campaign Optimization
[Landing Pages]
Want to see where your traffic is going in t...](https://pbs.twimg.com/media/FmyAc4NXEAcvq4s.jpg)
Performance Max Campaign Optimization
[Analytics Data]
Want more data in Analytics about PMAX?
Create a PMAX segment
1. New Segment
2. Traffic Sources
3. Campaign
4. Find Your Ads Campaign (need to be linked to Ads)
5. Layer on top of your views/reports
[Analytics Data]
Want more data in Analytics about PMAX?
Create a PMAX segment
1. New Segment
2. Traffic Sources
3. Campaign
4. Find Your Ads Campaign (need to be linked to Ads)
5. Layer on top of your views/reports
![Performance Max Campaign Optimization
[Analytics Data]
Want more data in Analytics about PMAX?
C...](https://pbs.twimg.com/media/FmyG9VYXEBM6ExR.jpg)
Want more free tips & tricks about Google Ads?
Join my free Google Ads course community
gadsmasterclass.com
Join my free Google Ads course community
gadsmasterclass.com
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