Some snippets of key quotes from the Netflix Q4 22 earnings call. ๐งต๐
1. Exiting $NFLX Co-CEO @reedhastings reflects on the journey so far:
"It feels like yesterday was our IPO...We IPOed at about $1. Hopefully, some of you have held the stock the full 21 years"
1. Exiting $NFLX Co-CEO @reedhastings reflects on the journey so far:
"It feels like yesterday was our IPO...We IPOed at about $1. Hopefully, some of you have held the stock the full 21 years"
2. Reflections on the $NFLX ad-supported tier:
" The product experience is good...engagement from ads plans users is comparable to sort of similar users on our non-ads plan. Furthermore, now, we're seeing take rate and growth on that ads plan is solid" - $NFLX COO
" The product experience is good...engagement from ads plans users is comparable to sort of similar users on our non-ads plan. Furthermore, now, we're seeing take rate and growth on that ads plan is solid" - $NFLX COO
3. Their vision for the ad-tier business:
"We're not going to be larger than Hulu in year 1. But hopefully, over the next several years, we can be at least as large...we wouldn't get into a business like this if we didn't believe it could be โฅ 10% of our revenue" - $NFLX CFO
"We're not going to be larger than Hulu in year 1. But hopefully, over the next several years, we can be at least as large...we wouldn't get into a business like this if we didn't believe it could be โฅ 10% of our revenue" - $NFLX CFO
4. Would they be able to compete with Google and Meta in digital advertising?
"We won't be well-suited to compete with that for at least some time to come" - $NFLX COO
"We won't be well-suited to compete with that for at least some time to come" - $NFLX COO
5. $NFLX expects a negative reaction to launching of paid-sharing later this quarter:
"....this will not be a universally popular move...We think of this as similar to what we see when we raise prices. So we get some increased churn associated with that for a period of time"
"....this will not be a universally popular move...We think of this as similar to what we see when we raise prices. So we get some increased churn associated with that for a period of time"
6. Will $NFLX raise prices in 2023?
"the 2 initiatives [paid sharing & advertising] that you described represent the bulk of our pricing strategy in '23...[but] we'll go back & opportunistically ask for them to pay a little bit more so that keep this virtuous cycle going" $NFLX
"the 2 initiatives [paid sharing & advertising] that you described represent the bulk of our pricing strategy in '23...[but] we'll go back & opportunistically ask for them to pay a little bit more so that keep this virtuous cycle going" $NFLX
![6. Will $NFLX raise prices in 2023?
"the 2 initiatives [paid sharing & advertising] that you d...](https://pbs.twimg.com/media/Fm6M7UwX0AQWCON.jpg)
7. $NFLX is testing the fitness market via a partnership with $NKE:
"So I think in that way...will put it in a really good test, do people want to use Netflix to get in shape or to get back in shape?" - $NFLX Co-CEO Ted
"So I think in that way...will put it in a really good test, do people want to use Netflix to get in shape or to get back in shape?" - $NFLX Co-CEO Ted
8. On leveraging local content:
"So think about in Q4, we launched a top 10 non-English series nearly every week of the quarter...the benefit of doing that early was that we become exceptional on the ground in those countries" - $NFLX Co-CEO Ted
"So think about in Q4, we launched a top 10 non-English series nearly every week of the quarter...the benefit of doing that early was that we become exceptional on the ground in those countries" - $NFLX Co-CEO Ted
9. Final take from the exiting $NFLX Co-CEO @reedhastings after 83 earnings calls:
"It's certainly not goodbye. I'm heavily invested in Netflix' success. So there's been 83 earnings calls now, and I honestly have loved them. I love the interaction"
"It's certainly not goodbye. I'm heavily invested in Netflix' success. So there's been 83 earnings calls now, and I honestly have loved them. I love the interaction"
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