There are hundreds of copywriting formulas out there.
99% of them are worthless.
Here are the only 7 you need to write copy that sells:
🧵
99% of them are worthless.
Here are the only 7 you need to write copy that sells:
🧵
1. Attention, Interest, Desire, Action (AIDA)
This is the most common formula because it works for just about every offer.
Catch attention with a hook, create interest with a lead, create desire by explaining the offer persuasively, and inspire action with benefits and urgency.
This is the most common formula because it works for just about every offer.
Catch attention with a hook, create interest with a lead, create desire by explaining the offer persuasively, and inspire action with benefits and urgency.
2. Problem, Agitation, Solution (PAS)
This is another classic. It works well for solutions to painful problems.
Remind readers of their pain, agitate that pain, then explain your solution as a way to make that pain stop.
This is another classic. It works well for solutions to painful problems.
Remind readers of their pain, agitate that pain, then explain your solution as a way to make that pain stop.
3. Before, After, Bridge (BAB)
Before and after photos are famously persuasive in the fitness world, but you can use this principle in any niche.
Write about a sub-optimal state, then the optimal one, then explain how your offer bridges the gap.
Before and after photos are famously persuasive in the fitness world, but you can use this principle in any niche.
Write about a sub-optimal state, then the optimal one, then explain how your offer bridges the gap.
4. Features, Advantages, Benefits (FAB)
You usually want to go the opposite way of this (benefits first, features last), but FAB works for some types of copywriting.
The best example is highly useful technical products, where utility matters more than emotion.
You usually want to go the opposite way of this (benefits first, features last), but FAB works for some types of copywriting.
The best example is highly useful technical products, where utility matters more than emotion.
5. Picture, Promise, Prove, Push (PPPP)
Now we’re getting into some lesser-known ones, like PPPP.
Paint a picture that’s desirable to your reader, promise you can make that picture a reality, prove that you can, then push for the sale.
Now we’re getting into some lesser-known ones, like PPPP.
Paint a picture that’s desirable to your reader, promise you can make that picture a reality, prove that you can, then push for the sale.
6. Star, Story, Solution (SSS)
Stories are extremely persuasive, and you can build your entire sales pitch around one.
Pick a star (like a former client of yours), tell their story, then explain how your solution can deliver a similar story to your reader.
Stories are extremely persuasive, and you can build your entire sales pitch around one.
Pick a star (like a former client of yours), tell their story, then explain how your solution can deliver a similar story to your reader.
7. Awareness, Comprehension, Conviction, Action (ACCA)
Sometimes your reader won’t even know that they have a problem.
In this car, start with awareness of the problem, then comprehension of it, then conviction that the reader needs to solve it, then action.
Sometimes your reader won’t even know that they have a problem.
In this car, start with awareness of the problem, then comprehension of it, then conviction that the reader needs to solve it, then action.
Bonus 1: The 4 C’s
The next few aren’t formats, but they’re useful.
We’ll start with…
- Clear
- Concise
- Compelling
- Credible
Make sure everything you write fits those descriptions.
The next few aren’t formats, but they’re useful.
We’ll start with…
- Clear
- Concise
- Compelling
- Credible
Make sure everything you write fits those descriptions.
Bonus 2: The 4 U’s
This set of 4 is…
- Useful
- Urgent
- Unique
- Ultra-specific
The more of those your writing has, the better.
This set of 4 is…
- Useful
- Urgent
- Unique
- Ultra-specific
The more of those your writing has, the better.
Bonus 3: The 6 Objections
Finally, the most common objections…
- I don’t need it
- It’s too expensive
- It’s too time-consuming
- It won’t work for me
- I don’t trust you
- I can get it somewhere else
Address those in your copy.
Finally, the most common objections…
- I don’t need it
- It’s too expensive
- It’s too time-consuming
- It won’t work for me
- I don’t trust you
- I can get it somewhere else
Address those in your copy.
Quick Plug:
Our Twitter content is good, but our newsletter and free trainings are even better.
Click below to subscribe and instantly get a course-quality guide for online writers:
copyblogger.com
Our Twitter content is good, but our newsletter and free trainings are even better.
Click below to subscribe and instantly get a course-quality guide for online writers:
copyblogger.com
That's all of them.
If you liked this thread, please:
1. Follow us @copyblogger
2. Like/RT the tweet below
Thanks for reading!
If you liked this thread, please:
1. Follow us @copyblogger
2. Like/RT the tweet below
Thanks for reading!
Loading suggestions...