Struggling with Google Ads as a beginner or just not seeing any results after trying everything?
After spending close to $500,000 of my own money on Google Ads, I've developed 4 secrets virtually no one in the space is talking about
These will 2x your TROAS.
// THREAD // ๐งต
After spending close to $500,000 of my own money on Google Ads, I've developed 4 secrets virtually no one in the space is talking about
These will 2x your TROAS.
// THREAD // ๐งต
1๏ธโฃ - Dynamic Search Ads
Once you have a sufficient amount of conversions, Dynamic Search Ads with a TROAS goal is a great strategy.
For example:
I segment my campaign into 3 separate Ad groups based on margin.
I tend to bid more aggressively on my higher-margin products.
Once you have a sufficient amount of conversions, Dynamic Search Ads with a TROAS goal is a great strategy.
For example:
I segment my campaign into 3 separate Ad groups based on margin.
I tend to bid more aggressively on my higher-margin products.
This specific campaign has hit 880% ROAS within the account (very difficult to get accurate attribution with high ticket items)
I'd say the real number is most likely around 25-30% higher.
I'd say the real number is most likely around 25-30% higher.
2๏ธโฃ - Targeted Display Remarketing Ads
You will create audiences based on your brand URLs.
For example 60-Day Website Visitors of [Brand] Product Pages.
Then you will run a Display retargeting campaign of those brand's products to people who visited those pages on your store.
You will create audiences based on your brand URLs.
For example 60-Day Website Visitors of [Brand] Product Pages.
Then you will run a Display retargeting campaign of those brand's products to people who visited those pages on your store.
3๏ธโฃ - Split-Test Identical Search Text Campaigns
Specifically, using broad match and phrase match on automated bidding.
I used to use phrase match but so far, broad match is winning by a large margin.
Specifically, using broad match and phrase match on automated bidding.
I used to use phrase match but so far, broad match is winning by a large margin.
4๏ธโฃ - Split Shopping Campaigns Into 3 Tiers
I run a 3 layered water fall sculpting approach for my shopping campaigns to focus on branded/long-tail search terms.
However, I have 3 version of these campaigns
I run a 3 layered water fall sculpting approach for my shopping campaigns to focus on branded/long-tail search terms.
However, I have 3 version of these campaigns
๐ Platinum: Top 20% selling products | Gets about 65% of spend.
๐ Gold: Next Best Products (20-50%) | Gets about 25% of spend
๐ Bronze: Lower performing products (50-70%). | Gets about 10% of spend
I also don't spend anything on low margin/low performing 30%
๐ Gold: Next Best Products (20-50%) | Gets about 25% of spend
๐ Bronze: Lower performing products (50-70%). | Gets about 10% of spend
I also don't spend anything on low margin/low performing 30%
Implement these 4 Google Ad secrets I've learned from spending nearly $500,000 of my own money and if done correctly will drastically assist in your success.
If you learned any amount of information from this thread:
1๏ธโฃ - Like and retweet the first tweet to share this so others can check it out.
2๏ธโฃ - Follow for e-commerce-related content.
1๏ธโฃ - Like and retweet the first tweet to share this so others can check it out.
2๏ธโฃ - Follow for e-commerce-related content.
๐ฏ FREE eCom Course invicta.mykajabi.com
๐งeCom Coaching Info: highticketecommerce.co
๐น Youtube Content: youtube.com
๐ท Business IG: instagram.com
๐งeCom Coaching Info: highticketecommerce.co
๐น Youtube Content: youtube.com
๐ท Business IG: instagram.com
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