To make real money online, you MUST resolve consumer objections.
🧵 12 objections — and potential resolutions — to level up your sales copy:
🧵 12 objections — and potential resolutions — to level up your sales copy:
All readers will have implicit objections.
Resolve them and you will increase your chances of making a sale 👇
❌OBJECTION
✅ RESOLUTION
Resolve them and you will increase your chances of making a sale 👇
❌OBJECTION
✅ RESOLUTION
❌I’ll do this later.
✅ The pain isn’t significant enough. Focus on urgency
and opportunity cost.
❌I’ve already got something that works for me.
✅ Focus on the differences. Invite them to discover what’s missing.
✅ The pain isn’t significant enough. Focus on urgency
and opportunity cost.
❌I’ve already got something that works for me.
✅ Focus on the differences. Invite them to discover what’s missing.
❌I don’t think I can do it.
✅ Tell a story about how someone overcame the same problem. The consumer needs to see themselves in the story.
❌I’ll be embarrassed if anyone finds out I bought this.
✅ Reassure them that it’s normal.
✅ Tell a story about how someone overcame the same problem. The consumer needs to see themselves in the story.
❌I’ll be embarrassed if anyone finds out I bought this.
✅ Reassure them that it’s normal.
❌A competitor sells a better one.
✅ Personalize your product and add value.
❌Will it work for me?
✅ Help the consumer see themselves in your solution
✅ Personalize your product and add value.
❌Will it work for me?
✅ Help the consumer see themselves in your solution
❌I can’t afford it.
✅ You’d be surprised what people can afford when they really want something. Focus on the value.
✅ You’d be surprised what people can afford when they really want something. Focus on the value.
❌I have to talk it over with [person].
✅ Show the ROI. Focus on the transformation.
❌This doesn’t feel like something I would buy.
✅ Check your market and show your product in use.
✅ Show the ROI. Focus on the transformation.
❌This doesn’t feel like something I would buy.
✅ Check your market and show your product in use.
When we resolve objections, we empower customers to make better decisions. 🤝
Special thanks to Rob Marsh, co-founder of The
@copywriterclub for providing these insights.
Special thanks to Rob Marsh, co-founder of The
@copywriterclub for providing these insights.
Roll credits! 🎬
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For weekly threads, follow me-->
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