I've built over 1000+ high converting Ecommerce pages over the past 10 years.
Here are 6 different landing page variations that every brand should test ASAP. 👇
🧵
Here are 6 different landing page variations that every brand should test ASAP. 👇
🧵
1. Advertorial
An Advertorial is a type of landing page that combines elements of an advertisement and an editorial.
It's used to promote a product or service in an informative and persuasive manner, often mimicking the format of a news article.
This links to your sales page.
An Advertorial is a type of landing page that combines elements of an advertisement and an editorial.
It's used to promote a product or service in an informative and persuasive manner, often mimicking the format of a news article.
This links to your sales page.
2. Product Page
A product page is a landing page that focuses on a specific product. It provides detailed information about the product, such as features, benefits, specifications, pricing, and images.
This is the most commonly used landing page but not always the highest CVR.
A product page is a landing page that focuses on a specific product. It provides detailed information about the product, such as features, benefits, specifications, pricing, and images.
This is the most commonly used landing page but not always the highest CVR.
3. Quiz Funnel
A quiz funnel is a series of pages that guide visitors through a quiz or survey to determine their interests or needs, and then directs them to a specific product or service based on their answers.
It provides a more tailored and personal customer experience.
A quiz funnel is a series of pages that guide visitors through a quiz or survey to determine their interests or needs, and then directs them to a specific product or service based on their answers.
It provides a more tailored and personal customer experience.
4. Sales Page
A direct response sales page is a landing page with the sole purpose of getting the visitor to take a specific action, such as making a purchase or signing up for a free trial.
It's typically more sales aggressive than a product page and has no external links.
A direct response sales page is a landing page with the sole purpose of getting the visitor to take a specific action, such as making a purchase or signing up for a free trial.
It's typically more sales aggressive than a product page and has no external links.
5. Video Sales Letter
A video sales letter is a landing page that uses a video to present the product or service being offered, along with text and images that highlight key features and benefits.
The video often includes testimonials, demonstrations and a call to action.
A video sales letter is a landing page that uses a video to present the product or service being offered, along with text and images that highlight key features and benefits.
The video often includes testimonials, demonstrations and a call to action.
6. Sales Letter
A sales letter landing page is a long-form, single-page that uses persuasive language and storytelling to persuade the visitor to take a specific action, such as a purchase.
Sales letters are heavily focused around persuasive copywriting and often very long.
A sales letter landing page is a long-form, single-page that uses persuasive language and storytelling to persuade the visitor to take a specific action, such as a purchase.
Sales letters are heavily focused around persuasive copywriting and often very long.
Every brand who sells online SHOULD be testing these 6 types of landing pages:
1. Advertorial
2. Product Page
3. Quiz Funnel
4. Sales Page
5. Video Sales Letter
6. Sales Letter
1. Advertorial
2. Product Page
3. Quiz Funnel
4. Sales Page
5. Video Sales Letter
6. Sales Letter
For the past 10 years i've worked with over 3500+ brands developing high converting landing pages.
If you'd like my team of conversion rate experts to custom design you one of each of these landing page variations for only $5000 👇
☎️ Book in a call now: calendly.com
If you'd like my team of conversion rate experts to custom design you one of each of these landing page variations for only $5000 👇
☎️ Book in a call now: calendly.com
That's it!
If you enjoyed this please follow @oliverkenyon and retweet. 🙏
Thank you so much for reading.
If you enjoyed this please follow @oliverkenyon and retweet. 🙏
Thank you so much for reading.
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