Just sent a calendar invite to 800+ people to attend the next @IndieBeers, after many requests for it.
Genuinely curious to see the impact this has on attendance!
Genuinely curious to see the impact this has on attendance!
Our average attendance is probably around 50 people, based on the old way.
I have a theory the new way will add to this number... I'm just unsure by how much.
I have a theory the new way will add to this number... I'm just unsure by how much.
That's with a smaller total list too.
800 on Luma vs 1,500 on Meetup.
5.7% vs 1.4% conversion rate after 24 hrs.
...4x difference. 🥲
800 on Luma vs 1,500 on Meetup.
5.7% vs 1.4% conversion rate after 24 hrs.
...4x difference. 🥲
The moral of the story:
Assuming your audience is interested in your events...
Use calendar invites for your community/audience.
Assuming your audience is interested in your events...
Use calendar invites for your community/audience.
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