I’ve spent 300+ hours practising Google search ads so you don’t have to.
Here are 8 strategies that will turn your Search Ads into profit machines:
🧵
Here are 8 strategies that will turn your Search Ads into profit machines:
🧵
I know the deal.
You’ve got a great product…
You’re driving traffic using ads…
… But you’re barely making a profit over your budget.
It’s most likely one of these things.
You’ve got a great product…
You’re driving traffic using ads…
… But you’re barely making a profit over your budget.
It’s most likely one of these things.
Google Search Ads Killers:
- You are worse than the competition.
- Irrelevant targeting.
- Missing ad elements.
- Poor landing page.
- Low relevancy.
- Poor offer.
Let me show you some ways to fix this.
- You are worse than the competition.
- Irrelevant targeting.
- Missing ad elements.
- Poor landing page.
- Low relevancy.
- Poor offer.
Let me show you some ways to fix this.
Research the landscape.
Know the market and competitors.
1. Review competitor ads.
2. Learn what type of ad content works in the market.
3. Identify the buying process of customers.
Model and improve over what exists. Remove the early guesswork.
Know the market and competitors.
1. Review competitor ads.
2. Learn what type of ad content works in the market.
3. Identify the buying process of customers.
Model and improve over what exists. Remove the early guesswork.
Don’t Spread Yourself Thin.
Focus on a few highly profitable keywords.
Create Single Keyword Ad groups to focus your campaigns. Use modifiers to create broad, phrase, and exact matches with your keyword.
Focus on a few highly profitable keywords.
Create Single Keyword Ad groups to focus your campaigns. Use modifiers to create broad, phrase, and exact matches with your keyword.
Target Long Tail Keywords
These have higher specificity, lower competition and better buying intent.
E.g., A brewery in Vancouver, Canada. Target keywords like “brewery IPA Vancouver Commercial Drive.”
This will target customers looking for the exact product, service, or area.
These have higher specificity, lower competition and better buying intent.
E.g., A brewery in Vancouver, Canada. Target keywords like “brewery IPA Vancouver Commercial Drive.”
This will target customers looking for the exact product, service, or area.
Leverage Extensions.
Draw attention to what:
- Makes you unique.
- Enhances your trust.
- Gives convenience to customers.
Use them to increase visibility and attract more clicks.
Draw attention to what:
- Makes you unique.
- Enhances your trust.
- Gives convenience to customers.
Use them to increase visibility and attract more clicks.
Use Negative Keywords.
Add irrelevant search terms.
E.g. Selling eyeglasses. Add “wine” to prevent kitchen shoppers.
Make sure only relevant traffic sees your ads and reduce wasting ad budget.
Add irrelevant search terms.
E.g. Selling eyeglasses. Add “wine” to prevent kitchen shoppers.
Make sure only relevant traffic sees your ads and reduce wasting ad budget.
Start With the Customer.
Crafting relevant and engaging ads attracts potential customers.
Use the right:
- Tone.
- Language.
- CTA.
.... to capture the attention of your target audience. You want as refined an audience as possible.
Crafting relevant and engaging ads attracts potential customers.
Use the right:
- Tone.
- Language.
- CTA.
.... to capture the attention of your target audience. You want as refined an audience as possible.
Optimize your Keyword Bidding
Use this hierarchy:
Bid the lowest for broad match keywords.
Bid higher for phrase matches.
Bid highest for exact match keywords.
Use this hierarchy:
Bid the lowest for broad match keywords.
Bid higher for phrase matches.
Bid highest for exact match keywords.
Stay Competitive.
Research and identify your competiton's resources.
Note the CTAs they use.
Compare your website landing pages to theirs.
Identify factors missing in your strategy.
e.g. A discount they are offering. Consider adding it to yours.
Research and identify your competiton's resources.
Note the CTAs they use.
Compare your website landing pages to theirs.
Identify factors missing in your strategy.
e.g. A discount they are offering. Consider adding it to yours.
That's a wrap!
Thanks for reading.
Like & RT the tweet below to show some love.
I appreciate you!
Thanks for reading.
Like & RT the tweet below to show some love.
I appreciate you!
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We GUARANTEE To Improve Your Google Ads, Or Your Money Back.
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We'll Scale Your Monthly Revenue In Under 90 Days.
We GUARANTEE To Improve Your Google Ads, Or Your Money Back.
Book a Call With Us & Scale Your Brand TODAY. 🚀
👇🏼 calendly.com
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