Want Your Google Ads Campaigns To Convert Like This?
Then avoid these 8 ad copywriting mistakes:
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Then avoid these 8 ad copywriting mistakes:
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Keyword stuffing
Don't stuff keywords in the ad copy as it can :
- Confuse the algorithm
- Make your ads look spammy
- Mismatch your ads with irrelevant queries.
Run multiple variants and use actual phrases that are relevant to what people are searching.
Don't stuff keywords in the ad copy as it can :
- Confuse the algorithm
- Make your ads look spammy
- Mismatch your ads with irrelevant queries.
Run multiple variants and use actual phrases that are relevant to what people are searching.
Skipping ad extensions
Ad extensions increase CTR, but amateur Google ads marketers underplay them.
Sitelinks, callout Extensions, & structured snippets are a must.
They expand your screen real estate and make your ads stand out from the competition.
Ad extensions increase CTR, but amateur Google ads marketers underplay them.
Sitelinks, callout Extensions, & structured snippets are a must.
They expand your screen real estate and make your ads stand out from the competition.
Forgetting a Call-to-Action
Why run ads without asking customers to do something?
Add a call to action-CTA to your ad copy, matching the user's intent.
Include words like
Shop now
Order now
Sign-up
to prompt users to take the desired action.
Why run ads without asking customers to do something?
Add a call to action-CTA to your ad copy, matching the user's intent.
Include words like
Shop now
Order now
Sign-up
to prompt users to take the desired action.
No New Tests
By never testing anything new, you are limiting your potential for success.
Test new ad copy, targeting, and bidding strategies to know what works best for your campaigns.
You never know what optimization can push your ad to the next level.
By never testing anything new, you are limiting your potential for success.
Test new ad copy, targeting, and bidding strategies to know what works best for your campaigns.
You never know what optimization can push your ad to the next level.
Forgetting Customer Goals.
People hate sales talk. And generic ads are full of it.
1. Focus on customer's needs
2. Scan Search Queries
3. Incorporate what they're looking for into your headlines
Tailored ad copy that speaks to their interests will instantly improve your CTR.
People hate sales talk. And generic ads are full of it.
1. Focus on customer's needs
2. Scan Search Queries
3. Incorporate what they're looking for into your headlines
Tailored ad copy that speaks to their interests will instantly improve your CTR.
Repetition in Ad Sitelinks
This makes your ad copy redundant.
A site link must complement the ad copy
Write 'Same Day Shipping' or link to 'On Sale' categories to have a unique link for the user's journey.
This makes your ad copy redundant.
A site link must complement the ad copy
Write 'Same Day Shipping' or link to 'On Sale' categories to have a unique link for the user's journey.
Being a Copy
Don't copy competitors' ads.
It won't work, looks bad, and makes you replaceable.
Keep a tab on competitors to make sure your ads haven't been copied so you can stay competitive.
Don't copy competitors' ads.
It won't work, looks bad, and makes you replaceable.
Keep a tab on competitors to make sure your ads haven't been copied so you can stay competitive.
Out-Of-Date Ads
Keep it up-to-date.
Ex. Replace ads with gifts/Xmas offers once the holidays are over.
Outdated copy makes customers sceptical of your service.
Keep it up-to-date.
Ex. Replace ads with gifts/Xmas offers once the holidays are over.
Outdated copy makes customers sceptical of your service.
That's a wrap!
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Like & RT the tweet below to show some love.
I appreciate you!
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We'll Scale Your Monthly Revenue In Under 90 Days.
We GUARANTEE To Improve Your Google Ads, Or Your Money Back.
Book a Call With Us & Scale Your Brand TODAY. ๐
๐๐ผ calendly.com
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