I've seen viral TikToks make businesses as much as $200k in a day and as little as $0!
Here's how you can avoid being in the second category and actually turn your TikTok views into CASH...
Buckle in for a value-packed thread 🧵👇
Here's how you can avoid being in the second category and actually turn your TikTok views into CASH...
Buckle in for a value-packed thread 🧵👇
I've done over $1mil in revenue organically with TikTok and these are what I call my "Sacred 6 Pillars" for making content that actually converts
1. PRODUCT
2. CONTEXT
3. CTAs
4. TRUST
5. WEBSITE
6. AUDIENCE
Follow along here and learn EXACTLY what I mean when I say these
1. PRODUCT
2. CONTEXT
3. CTAs
4. TRUST
5. WEBSITE
6. AUDIENCE
Follow along here and learn EXACTLY what I mean when I say these
1. PRODUCT
Your product is 100% always going to play a part in how well your TikTok views convert.
Some products just aren't made to get big sales on TikTok.
Your product is 100% always going to play a part in how well your TikTok views convert.
Some products just aren't made to get big sales on TikTok.
I see this most often with gimmicky-type products that are funny and interesting enough to get millions of views...
But don’t provide any real value for someone to actually purchase.
But don’t provide any real value for someone to actually purchase.
BUT at the same time though, blaming the product is also one of the biggest scapegoats I've ever seen.
So even though it's worth mentioning it, make sure you do not turn a blind eye to the other 5 variables on this list!!
So even though it's worth mentioning it, make sure you do not turn a blind eye to the other 5 variables on this list!!
2. Context
This is one all of my students know that I preach non-stop.
Giving actual context that you are showcasing YOUR product/business, not just making some random content for consumption.
The results from effectively doing this can be night and day.
This is one all of my students know that I preach non-stop.
Giving actual context that you are showcasing YOUR product/business, not just making some random content for consumption.
The results from effectively doing this can be night and day.
Here’s an example of what I mean:
The first video got Moments 10,000+ downloads while the second video (made by a friend) didn’t even get a single sale.
To sum it up, you want to make it clear that your BUSINESS deserves virality, not just some goofy, unrelated shit you did in your video.
To sum it up, you want to make it clear that your BUSINESS deserves virality, not just some goofy, unrelated shit you did in your video.
3. CTAs
Call to actions are not 100% necessary, BUT I have seen them make a huge difference at the right time.
I think there is great value in guiding people to your offer to make them convert, as long as you don't shove it down people's throats.
Call to actions are not 100% necessary, BUT I have seen them make a huge difference at the right time.
I think there is great value in guiding people to your offer to make them convert, as long as you don't shove it down people's throats.
A subtle "link is in bio" at the end of the video or in the caption is usually more than enough.
Using the comment section/reply videos to questions like "Where do I get this?" can also work wonders.
Using the comment section/reply videos to questions like "Where do I get this?" can also work wonders.
Overall, I can tell you first hand that poor context + zero CTAs is one of the ultimate recipes for low conversions and site visitors.
I see it over and over in the messages where people tell me they made $0 it's crazy, so make sure you keep this in mind.
I see it over and over in the messages where people tell me they made $0 it's crazy, so make sure you keep this in mind.
4. Trust
The beauty of TikTok is that it is normal (and if not, the best practice) to film content right from your phone.
But think about this...
Would you really want to buy from a video that was filmed in a musty ass room with somebody's ugly ass toes in the shot? 😂
The beauty of TikTok is that it is normal (and if not, the best practice) to film content right from your phone.
But think about this...
Would you really want to buy from a video that was filmed in a musty ass room with somebody's ugly ass toes in the shot? 😂
Probably not.
So keep this in mind if you are slacking on your locations and video etiquette.
It could be the reason your videos are getting engagement but also the reason they aren't converting.
Make it make sense for both of those goals.
(Think about context again here!)
So keep this in mind if you are slacking on your locations and video etiquette.
It could be the reason your videos are getting engagement but also the reason they aren't converting.
Make it make sense for both of those goals.
(Think about context again here!)
5. Your Website
If you nail the first 4 things above, it is likely that you will push 10s, (if not 100s) of thousands of people to your website with every viral video.
But if your site is SHIT and doesn’t align with your marketing, of course it will not convert to sales.
If you nail the first 4 things above, it is likely that you will push 10s, (if not 100s) of thousands of people to your website with every viral video.
But if your site is SHIT and doesn’t align with your marketing, of course it will not convert to sales.
A website CRO specialist can work wonders for your brand on this and it’s something I rlly wish I focused on more with mine early on.
If you want to learn how to improve your business’ site, my friends @CarlWeische @me1ies
and @Splittestingcom are all great resources. 🤝
If you want to learn how to improve your business’ site, my friends @CarlWeische @me1ies
and @Splittestingcom are all great resources. 🤝
6. Wrong Country/Audience
Sometimes TikTok just randomly sends your videos to millions of people in other countries who can’t even buy your products.
This one really sucks because you usually have no control over it and it DESTROYS conversions even if you nail #1-5 from above.
Sometimes TikTok just randomly sends your videos to millions of people in other countries who can’t even buy your products.
This one really sucks because you usually have no control over it and it DESTROYS conversions even if you nail #1-5 from above.
Luckily though it’s decently rare and very easy to check for as long as you are watching your TikTok and website visitor analytics.
Here’s one that happened to me from MY phone in the USA one time so you guys can see what it looks like from TikTok’s end. 😆
Here’s one that happened to me from MY phone in the USA one time so you guys can see what it looks like from TikTok’s end. 😆
To recap:
These are ALL of things I personally watch to see what is causing my videos to convert well or not.
Always remember that if you are getting millions of views, you should be generating tens of thousands of dollars or more, and if you aren’t, it’s likely one of these!
These are ALL of things I personally watch to see what is causing my videos to convert well or not.
Always remember that if you are getting millions of views, you should be generating tens of thousands of dollars or more, and if you aren’t, it’s likely one of these!
End of thread!
If you got some value from what I've shared today, any retweets, likes or shares on this thread are always appreciated 🙏
The more brand owners we can save from throwing millions of views down the drain the better!
If you got some value from what I've shared today, any retweets, likes or shares on this thread are always appreciated 🙏
The more brand owners we can save from throwing millions of views down the drain the better!
Also this thread is directly from one of the 30+ video lessons in my TikTok course
If you're ready to blow your brand up on TikTok with $0 in adspend, I highly recommend you check it out below (the price is doubling this Sunday at 5pm too!!) 👇
jimmyfarley.gumroad.com
If you're ready to blow your brand up on TikTok with $0 in adspend, I highly recommend you check it out below (the price is doubling this Sunday at 5pm too!!) 👇
jimmyfarley.gumroad.com
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