Some interesting quotes from WSJ piece on $META:
"The damage (ATT related) had diminished from the more-than 8% hit to revenue early in the year to just 2.5%, and likely would disappear entirely in the fourth quarter"
"The damage (ATT related) had diminished from the more-than 8% hit to revenue early in the year to just 2.5%, and likely would disappear entirely in the fourth quarter"
"One approach Meta has experimented with has been bargaining with users to get them to agree to tracking in Meta’s own in-app privacy settings. Under the approach being tested, the company promises to show users fewer ads if they agree to provide their data."
"ads based on first-party data are currently only 18% of revenue
...the measures have the potential to add $18 billion to $25 billion in revenue by 2026. Analysts expect Facebook to report revenue of about $116 billion for 2022."
...the measures have the potential to add $18 billion to $25 billion in revenue by 2026. Analysts expect Facebook to report revenue of about $116 billion for 2022."
"While outside financial analysts have generally estimated that Instagram accounts for between 40% to 50% of the company’s ad revenue, internal statistics viewed by the Journal show that Instagram generates a little more than 30%—and it isn’t rapidly catching up. "
"Data gathered in the middle of the fourth quarter showed that time spent on the Blue app was up worldwide, including in developed markets, over the course of a year. Time spent on the company’s products overall was up more than 5% to more than 230 million hours a day in the U.S.
Management "credited improvements to both Facebook’s algorithms and the computing systems on which they run with a 20% gain in time spent in Reels consumption"
"To protect the company’s earnings, they cut back on promoting Reels, which lowered watch time by 12%."
"To protect the company’s earnings, they cut back on promoting Reels, which lowered watch time by 12%."
"even as time spent on Meta’s apps had increased as of the middle of last quarter, content production and engagement had continued to fall, especially among young people."
"Creation of Instagram’s ephemeral “stories” posts-until recently the principal bright spot for user-generated content—was running about 10% below the company’s expectations in the middle of last quarter, and users across both FB and Instagram were posting and commenting less."
"recent AI efforts have stretched Meta’s processing capabilities to its limits...One November memo said that Facebook engineers not working on AI would have to abstain from building computing-heavy features on company servers—and delete some of their existing work."
Link to WSJ piece: wsj.com
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