Leaked Yandex ranking factors analysis part 2, let's go.
[🧵THREAD]
[🧵THREAD]
The first thread got a lot of impressions (500k views for the moment, thanks for you retweets and likes!), so I decided to finalize.
#1 Crawl depth is a ranking factor.
Keep your important pages closer to main page:
- top pages: 1 click from the main page
- imporatant pages: <3 clicks
Keep your important pages closer to main page:
- top pages: 1 click from the main page
- imporatant pages: <3 clicks
#2 Additionnaly: ranking factor for orphan pages.
You can easy find them via Screming Frog or other crawlers.
You can easy find them via Screming Frog or other crawlers.
#3 Backlinks from main pages are more important than from internal pages.
Make sense.
Make sense.
#4 Number of search queries of your site/url is a ranking factor.
Obviously more = better.
Obviously more = better.
#5 Traffic from Wikipedia is a ranking factor.
#6 If your url whould be the last for search session (user will find what he needs) - it whould impact rankings.
There are strict factors for this and predictible factors as well.
There are strict factors for this and predictible factors as well.
#7 Bookmarks ranking factor.
The more users add to bookmarks a url, the more factor value it has
The more users add to bookmarks a url, the more factor value it has
#8 Special ranking factors for short videos (tiktok, shorts, reels)
#9 Maps js-api on page (for example Google Maps) is a ranking factor.
In Google (for example in travel niche) adding map with useful info/functionality is working as well.
In Google (for example in travel niche) adding map with useful info/functionality is working as well.
#10 Keywords in URL is a ranking factors.
As we can see from the description - the optimal would be include up to 3 words from the search query.
As we can see from the description - the optimal would be include up to 3 words from the search query.
#11 Returning users is a ranking factor.
Build products with good retention and it would benefit your SEO (there are lot of ranking factors for measuring it).
Build products with good retention and it would benefit your SEO (there are lot of ranking factors for measuring it).
#12 Percentage of CAPITAL LETTERS in <title> is a ranking factor.
Really, how ofter do you see fully capitalized titles for website in top of Google?
Really, how ofter do you see fully capitalized titles for website in top of Google?
#13 Percentage of direct traffic is a ranking factor.
If all your traffic came from Organic Search - it's suspicious + bad for rankings.
If all your traffic came from Organic Search - it's suspicious + bad for rankings.
#14 One more ranking factor for content quality - broken embedded video on the page.
Embed videos - good for rankings.
Broken embed videos - bad.
Embed videos - good for rankings.
Broken embed videos - bad.
#15 Varified accounts on social networks ranks differently as other urls.
Imporant for brand searches - ideally searching your brand there should be only your domains + verified social networks in the top 10.
Imporant for brand searches - ideally searching your brand there should be only your domains + verified social networks in the top 10.
#16 If you backlinks anchors contain all words from the keywords - it's good for SEO.
If it is in a one link - it's more beneficial. Especially if the order of words is the same.
If it is in a one link - it's more beneficial. Especially if the order of words is the same.
#17 Ratio "good" vs "bad" backlinks is a ranking factor.
Unfortunately not clarified what exactly does it mean "good" backlink, but it's pretty clear.
Unfortunately not clarified what exactly does it mean "good" backlink, but it's pretty clear.
#18 The quality rank of texts on the domain is a ranking factor.
Pages with low quality content affect the entire domain.
Pages with low quality content affect the entire domain.
#19 Amount of advertisement on page is a ranking factor.
Less = better.
Less = better.
#20 Funny, there is a random as a separate ranking factor.
When you don't understant why some of page is on top - it could be just random (to test behaivor factors).
When you don't understant why some of page is on top - it could be just random (to test behaivor factors).
#21 JS from Google Analytics is a ranking factor.
Predictably. Good websites using GA more ofter than bad websites.
Predictably. Good websites using GA more ofter than bad websites.
#22 Backlinks from the top 100 best websites by PageRank impacts on rankings.
That's not news.
That's not news.
Fuh, that's all. Thanks for you likes/retweets.
Btw after the first thread I got an invite from the closed community of top Yandex SEO experts to participate in private discussion about this. So there should be a lot more of insights to share.
Stay turned.
Btw after the first thread I got an invite from the closed community of top Yandex SEO experts to participate in private discussion about this. So there should be a lot more of insights to share.
Stay turned.
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