Does Nigeria's internet space need more competition?
We take a look at which companies are driving Nigeria’s internet forward and how much competition you’d find today. (THREAD)
We take a look at which companies are driving Nigeria’s internet forward and how much competition you’d find today. (THREAD)
First, how many Internet users are there in Nigeria?
Per the NCC, Nigeria ended 2022 with 154 million Internet subscribers. Private data body, Statista, drops the number by almost half to 84 million.
Note that NCC's data doesn’t show you the number of unique users.
Per the NCC, Nigeria ended 2022 with 154 million Internet subscribers. Private data body, Statista, drops the number by almost half to 84 million.
Note that NCC's data doesn’t show you the number of unique users.
The worst story so far has been that of 9mobile, formerly Etisalat.
Between 2014 and 2015, Etisalat's aggressive marketing for data services seemed to have paid off as it witnessed a shared growth that peaked at over 15 million subscribers.
Between 2014 and 2015, Etisalat's aggressive marketing for data services seemed to have paid off as it witnessed a shared growth that peaked at over 15 million subscribers.
Per data from the NCC, MTN converts about 73% of its mobile subscribers to Internet users.
Glo follows closely behind at 71%, and Airtel rounds up the top three at 68%.
Again, things don’t look so good for 9mobile, which converts just 34% of its users to Internet users.
Glo follows closely behind at 71%, and Airtel rounds up the top three at 68%.
Again, things don’t look so good for 9mobile, which converts just 34% of its users to Internet users.
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