I've helped dozens of people start a business right here on Twitter.
While each one of them is different,
every one of them followed these 3 principles:
While each one of them is different,
every one of them followed these 3 principles:
1. They established themselves as an authority
It doesn't matter how much you know about your craft or how good you are at it if other people aren't aware of it.
If you're a basket weaver, then you should be creating content about the intricacies of weaving baskets,
It doesn't matter how much you know about your craft or how good you are at it if other people aren't aware of it.
If you're a basket weaver, then you should be creating content about the intricacies of weaving baskets,
dropping tips about how other people can weave baskets better than they do now, and creating guides on how a beginner can start weaving baskets without spending too much time learning.
People don't know what you know or do unless you tell AND show them.
People don't know what you know or do unless you tell AND show them.
2. They had an angle
There are 3 angles you can take when you're starting a business with your offer.
A. Quality
B. Speed
C. Price
Here's how they used them:
There are 3 angles you can take when you're starting a business with your offer.
A. Quality
B. Speed
C. Price
Here's how they used them:
QUALITY
"I weave the best baskets. The best. That's why smart people buy my baskets because they're better than every other basket out there."
or
"I can show you how to make the best baskets, better than everyone else making baskets."
"I weave the best baskets. The best. That's why smart people buy my baskets because they're better than every other basket out there."
or
"I can show you how to make the best baskets, better than everyone else making baskets."
If you can promise to deliver the highest quality product or service, two things come up.
One, you can charge a higher price.
Two, charging a higher price means you need fewer customers to meet your financial goals.
One, you can charge a higher price.
Two, charging a higher price means you need fewer customers to meet your financial goals.
SPEED
" I can weave baskets faster than everyone. I'm like super fast, yo."
Or
I can teach you the fastest way t weave baskets so you can weave baskets faster and sell more baskets."
" I can weave baskets faster than everyone. I'm like super fast, yo."
Or
I can teach you the fastest way t weave baskets so you can weave baskets faster and sell more baskets."
When your angle is speed, you can also charge a premium, not as much as with QUALITY, but still a higher price than others because you can deliver results fast.
Always remember that money is attracted to speed.
(Speed also implies simplicity. Simple sells)
Always remember that money is attracted to speed.
(Speed also implies simplicity. Simple sells)
PRICE
My baskets are the most affordable baskets every, if you're looking to get a basket, but don't want to break the bank, get one of my baskets."
The economy angle is great if you're looking to drum up a lot of business, but it also adds a burden onto your shoulders
My baskets are the most affordable baskets every, if you're looking to get a basket, but don't want to break the bank, get one of my baskets."
The economy angle is great if you're looking to drum up a lot of business, but it also adds a burden onto your shoulders
If affordability is your angle, then your production needs to be able to meet demand.
Every business on earth chooses one of these 3 angles to major in and then one more to minor in.
All 3 is impossible.
Every business on earth chooses one of these 3 angles to major in and then one more to minor in.
All 3 is impossible.
- The best for the price
- The fastest for the quality
-etc
Your angle determines which market you attract.
- The fastest for the quality
-etc
Your angle determines which market you attract.
3. They knew who their target market was.
The worst thing a business can do (with a few exceptions) is to try to sell to everyone.
If you have 1000's of products, sure, you can sell to everyone, but you're not Walmart, so don't.
The worst thing a business can do (with a few exceptions) is to try to sell to everyone.
If you have 1000's of products, sure, you can sell to everyone, but you're not Walmart, so don't.
You need to know exactly what YOUR customers look like.
- Who they are
- What their desires are
- What their pains are
If you're a copywriter, who do you write copy for?
Everyone?
No
Do you write copy for ecom stores?
No
- Who they are
- What their desires are
- What their pains are
If you're a copywriter, who do you write copy for?
Everyone?
No
Do you write copy for ecom stores?
No
You write copy for ecom stores that sell supplements to women over 40 who are looking to get back the body they had in their 20's while being busy moms.
- Identity: Women over 40
- Desire : A rocking 20yr old body
- Pain: Busy with being a mom/no time/etc
- Identity: Women over 40
- Desire : A rocking 20yr old body
- Pain: Busy with being a mom/no time/etc
To reiterate:
- Authority
- Angle
- Identify your target market.
No matter what your business is, by following these 3 principles, you'll be in a better position for success.
Now I have a favor to ask.
If you liked this thread go back and RT the first tweet.
- Authority
- Angle
- Identify your target market.
No matter what your business is, by following these 3 principles, you'll be in a better position for success.
Now I have a favor to ask.
If you liked this thread go back and RT the first tweet.
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