How to Audit Your Google Ads Search Campaigns
**NOTE: select long enough date range for sales cycle + enough data to compare**
31. Ad Groups
> are all keywords centered around the same theme?
> no more than 15 keywords
> more than 1 ad group = distinct separation of themes / targeting
31. Ad Groups
> are all keywords centered around the same theme?
> no more than 15 keywords
> more than 1 ad group = distinct separation of themes / targeting
Keywords
**NOTE: 100 click min before optimize**
What match types are being used?
>have you tested broad v phrase v exact?
Metrics Breakdown
*Profit v Loss
*Conversions
*Cost/Conv.
*Conv. Rate
*CTR
*QS
*Comp. Metrics
**NOTE: 100 click min before optimize**
What match types are being used?
>have you tested broad v phrase v exact?
Metrics Breakdown
*Profit v Loss
*Conversions
*Cost/Conv.
*Conv. Rate
*CTR
*QS
*Comp. Metrics
Search Terms
> are you excluding irrelevant searches?
> use your negative keyword list!
> certain keywords over others that bring in bad searches?
> can you add any searches as future keywords?
> are you excluding irrelevant searches?
> use your negative keyword list!
> certain keywords over others that bring in bad searches?
> can you add any searches as future keywords?
Ads
> browse your ad copy --> NEED an excellent or good score (it affects everything)
> can you add stuff that stands out?
> can you test?
Assets
> please use everything you can
> tip: images stand out
> price ext are cool
> browse your ad copy --> NEED an excellent or good score (it affects everything)
> can you add stuff that stands out?
> can you test?
Assets
> please use everything you can
> tip: images stand out
> price ext are cool
Campaign Settings
> make sure location is "present"...you don't want to be showing ads for someone in England interested in the NFL (aka the USA)
> is the bidding strategy relevant for the goal?
> no display
> can you turn off search partners?
> make sure location is "present"...you don't want to be showing ads for someone in England interested in the NFL (aka the USA)
> is the bidding strategy relevant for the goal?
> no display
> can you turn off search partners?
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