147 days ago, I started to learn storytelling.
Since then, I doubled my income writing stories for small businesses worldwide.
Here are 6 storytelling principles I use to make sure your customers will fall in love with your story:
Since then, I doubled my income writing stories for small businesses worldwide.
Here are 6 storytelling principles I use to make sure your customers will fall in love with your story:
1/ Define the protagonist
If you want people to ignore you:
Create content about your products.
Nobody cares.
People like reading about THEIR:
• challenges
• desires
• pains
Make your reader the protagonist of your story.
They won't resist.
If you want people to ignore you:
Create content about your products.
Nobody cares.
People like reading about THEIR:
• challenges
• desires
• pains
Make your reader the protagonist of your story.
They won't resist.
2/ Start strong
Nothing worse than a platitude in the introduction.
You have a few SECONDS to entice your reader to scroll down & read more.
Make sure those seconds are not wasted on some obvious BS.
Nothing worse than a platitude in the introduction.
You have a few SECONDS to entice your reader to scroll down & read more.
Make sure those seconds are not wasted on some obvious BS.
3/ Define the conflict
Great conflict makes people excited to read more and more of your content.
Once again – come back to what you know about your audience.
What conflict do they deal with? And how can you help them resolve it?
Great conflict makes people excited to read more and more of your content.
Once again – come back to what you know about your audience.
What conflict do they deal with? And how can you help them resolve it?
4/ Stick to the point
Good stories don't digress.
Keep your writing focused on 1 main topic.
Get specific and deep. If you can support your points with experience – please do.
You'll get ahead of most content online.
Good stories don't digress.
Keep your writing focused on 1 main topic.
Get specific and deep. If you can support your points with experience – please do.
You'll get ahead of most content online.
5/ Use good pacing
Pacing is what drives your story forward.
Don't throw everything on the page at once.
Keep the intrigue going, revealing details one by one.
Pacing is what drives your story forward.
Don't throw everything on the page at once.
Keep the intrigue going, revealing details one by one.
6/ Use cliffhangers
If your goal is to call the reader to action
Leave out one most important detail behind the CTA button.
People crave resolutions and logic.
When you use a cliffhanger, you make the next step irresistible.
If your goal is to call the reader to action
Leave out one most important detail behind the CTA button.
People crave resolutions and logic.
When you use a cliffhanger, you make the next step irresistible.
TLDR – 6 steps to use storytelling in content marketing:
1. Define the protagonist
2. Start strong
3. Define the conflict
4. Stick to the point
5. Use good pacing
6. Use cliffhangers
1. Define the protagonist
2. Start strong
3. Define the conflict
4. Stick to the point
5. Use good pacing
6. Use cliffhangers
That's a wrap!
Follow me @contentkuba to learn how to power up your business growth with content marketing.
And if you liked the thread, RT the tweet below to help me reach more eyes:
Follow me @contentkuba to learn how to power up your business growth with content marketing.
And if you liked the thread, RT the tweet below to help me reach more eyes:
I'm currently working on Content Launchpad: my first-ever content marketing course! 🚀
If you want to help me make it the best content marketing course in this galaxy – open the link below 👇
(got a present for you inside!)
contentinkubator.ck.page
If you want to help me make it the best content marketing course in this galaxy – open the link below 👇
(got a present for you inside!)
contentinkubator.ck.page
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