π $21k/month in revenue
Let's say hi to Golfstead!
π 454 indexed pages
π 279k organic visitors/month
π 2156.5 hours of writing
β What they do well
β What they really should improve
thread π§΅
Let's say hi to Golfstead!
π 454 indexed pages
π 279k organic visitors/month
π 2156.5 hours of writing
β What they do well
β What they really should improve
thread π§΅
... Again, yes. I don't know for sure that this is their actual revenue, but I've found that assuming 1/5 of their Ahrefs traffic value is a fair revenue guess.
We can keep having this discussion with all case studies.
Also, I realize that this case is late! Let's move on.
We can keep having this discussion with all case studies.
Also, I realize that this case is late! Let's move on.
In previous cases, I've looked at sites that did really well. They would:
β Avoid index bloat
β Have custom imagery
β Almost write personal letters to G to get special treatment.
It's about time we look at what you can get away with and still win!
Are you ready?
β Avoid index bloat
β Have custom imagery
β Almost write personal letters to G to get special treatment.
It's about time we look at what you can get away with and still win!
Are you ready?
In part, it's done to show you that not EVERY single word needs to be polished with a mixture of caviar and lubricating oil.
G does cut you some slack.
G does cut you some slack.
It's not to say that Golfstead doesn't do stuff very well also. They have 454 pages indexed, which obviously took a long time to write.
In fact, you'll see their posts rarely going under 1,300-1,400 words and the median being roughly 1,900.
Or 2156.5 hours of writing!
In fact, you'll see their posts rarely going under 1,300-1,400 words and the median being roughly 1,900.
Or 2156.5 hours of writing!
How did I come up with that number?
I assumed they could write & format 400 words per hour.
(1,900 words/400 word per hour) = 4.75 hours per article.
454 articles * 4.75 = 2156.5 hours.
I might be off, but I think I'm at least within reason of the real number....
I assumed they could write & format 400 words per hour.
(1,900 words/400 word per hour) = 4.75 hours per article.
454 articles * 4.75 = 2156.5 hours.
I might be off, but I think I'm at least within reason of the real number....
... And that's writing alone! If you were to go above and beyond, you'd need imagery also.
However, since we're seeing what's the bare minimum you can get away with & still rank, I think Golfstead is a good case.
Because they...
However, since we're seeing what's the bare minimum you can get away with & still rank, I think Golfstead is a good case.
Because they...
π Don't have much custom imagery, if any (I didn't come across any)
π Don't make their editorial policy clear
However, they do:
β Link out to multiple sellers from their "best of" posts.
β Use lists & more to structure their posts
β Update content
...
π Don't make their editorial policy clear
However, they do:
β Link out to multiple sellers from their "best of" posts.
β Use lists & more to structure their posts
β Update content
...
They also
β include information I wouldn't know about golf equipment.
β Generally come off as knowledgeable in the field of golfing.
.... And when you look at the about us page, here's what you get:
β include information I wouldn't know about golf equipment.
β Generally come off as knowledgeable in the field of golfing.
.... And when you look at the about us page, here's what you get:
It's something very generic with a reference to a Paul Morris.
When I Googled him, it looked like he actually plays golf...
So, that would explain how he's able to write knowledgeable content.
But the website struggles to really show him off as an expert. I'd fix that...
When I Googled him, it looked like he actually plays golf...
So, that would explain how he's able to write knowledgeable content.
But the website struggles to really show him off as an expert. I'd fix that...
... His site does have links to social media profiles, although they could definitely use some attention.
He covers the basis by including the following:
He covers the basis by including the following:
β
About
β Privacy Policy
β Contact
β Affiliate Disclosure
β Disclaimer
... However, they're all noindexed, which I wouldn't personally do.
β Privacy Policy
β Contact
β Affiliate Disclosure
β Disclaimer
... However, they're all noindexed, which I wouldn't personally do.
It's clear that he's put a significant amount of work into internal linking
& it's obviously paying off!
& he's got A LOT of content on golf that all interlinks.
& it's obviously paying off!
& he's got A LOT of content on golf that all interlinks.
It really wasn't about 1Β½ years ago that his site really started taking off...
But he's built up so much topical authority that G has decided to reward him despite everything.
But he's built up so much topical authority that G has decided to reward him despite everything.
There's also some structured data...
So, here are some suggestions if you're just getting started and how you can start a niche site in a category:
πFind products you're already using at home & review those
π Provide in-depth answers & find multiple aff programs to work with
So, here are some suggestions if you're just getting started and how you can start a niche site in a category:
πFind products you're already using at home & review those
π Provide in-depth answers & find multiple aff programs to work with
π Create supporting articles you can use for interlinking
π Create a credible website where people (& G) can see why they should trust you as an expert.
π Fill out the about page & make it easy to find
π Avoid filling the index with half-written articles. Answer topics fully
π Create a credible website where people (& G) can see why they should trust you as an expert.
π Fill out the about page & make it easy to find
π Avoid filling the index with half-written articles. Answer topics fully
π Use PAA to get inspiration for additional information to include.
π Study the layout & information of other websites that are ranking well, especially those with less authority
π Buy the actual products you're reviewing so you can add custom imagery.
π Study the layout & information of other websites that are ranking well, especially those with less authority
π Buy the actual products you're reviewing so you can add custom imagery.
π If you can't afford the products, at the very least, make custom imagery that shows you put effort into creating the site.
π Pick a niche you won't mind writing about because you might well have to put in 1,000+ hours.
...
π Pick a niche you won't mind writing about because you might well have to put in 1,000+ hours.
...
... Not all websites start out at the highest level.
But when you can afford to buy products to review, it's a good way to strengthen the site's overall quality and trust.
However, you can still clearly rank sites with little (no?) proof you actually bought products...
But when you can afford to buy products to review, it's a good way to strengthen the site's overall quality and trust.
However, you can still clearly rank sites with little (no?) proof you actually bought products...
... And soon, you'll be earning money from your very own websites.
The better you can make your site, the more likely it'll survive future algo updates.
The better you can make your site, the more likely it'll survive future algo updates.
On the note of making money:
π I still have some slots available for audits/consulting in February
π As previously mentioned, I still appreciate intros to companies looking for a full-time SEO person.
... And I would absolutely love a RETWEET & FOLLOW.
π I still have some slots available for audits/consulting in February
π As previously mentioned, I still appreciate intros to companies looking for a full-time SEO person.
... And I would absolutely love a RETWEET & FOLLOW.
While this thread came out later than expected (life got in the way), they still take me a bunch of time to write.
So if there was any learning from this thread or you enjoyed it, a retweet goes a long way!
Thanks a bunch.
So if there was any learning from this thread or you enjoyed it, a retweet goes a long way!
Thanks a bunch.
..
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