📍For SEO, the long tail theory emphasizes the same principles: niche, low search volume keywords offer significant advantages. Compared to head terms, those long tail queries are less competitive, they are, therefore, often easier to rank for.
Head terms, on the contrary, are short (one to three words), hard to rank for, and more general.
💡Keyword Research SEO Tools To Find Long-Tail Keywords:
✔ Tools such as Serpstat allow you to get keyword suggestions based on initial ideas, specified pages, domains, and more.
💡Keyword Research SEO Tools To Find Long-Tail Keywords:
✔ Tools such as Serpstat allow you to get keyword suggestions based on initial ideas, specified pages, domains, and more.
✔ Start by thinking about the keywords your targeted audience could use. Go to Google and check the autocomplete suggestions.
✔ Another great way to find long-tail keywords is to analyze which terms your competitors rank for. To do so, specify the domain in Serptat, load the list of keywords it ranks on, and use the keywords length filter.
📍Solid keyword research is going to help you structure your content on your website and also on your pages. People will often use long-tail terms when searching for businesses and products.
Refined, longer, more specific queries help them find exactly what they want.
Refined, longer, more specific queries help them find exactly what they want.
📍The content that works best for the long tail covers a topic in-depth, right down to the nerdy little details. Long tail content provides more information and is more likely to rank on search engines because it answers a specific question and underlying user need.
The content types that work best for long-tail content are how-to articles, tutorials, case studies, interviews, reviews, and FAQ content.
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