I've built a $2.7B company.
I've built dozens of successful small projects, too.
A 4-step framework to build any company you want:
I've built dozens of successful small projects, too.
A 4-step framework to build any company you want:
Context:
→ I've been building companies for 20 years
→ I've grown large businesses to public markets and M&A exits
→ I've built small projects that helped people
A lot goes into building something special, more than I can cover in one thread.
But these 4 simple steps work.
→ I've been building companies for 20 years
→ I've grown large businesses to public markets and M&A exits
→ I've built small projects that helped people
A lot goes into building something special, more than I can cover in one thread.
But these 4 simple steps work.
Form a Thesis
Ask yourself:
"Will this idea be helpful to people?"
"What pain can I solve for my customer?"
"What will it take to solve for that pain?"
Formulate a thesis that will result in you being helpful.
Plan out where you want to spend your time.
Ask yourself:
"Will this idea be helpful to people?"
"What pain can I solve for my customer?"
"What will it take to solve for that pain?"
Formulate a thesis that will result in you being helpful.
Plan out where you want to spend your time.
Start Small & Act Swiftly
Set up a quick and dirty version of your service.
You can usually start validating an idea for <$1,000 and a few days work.
Don't overthink this.
Build something.
Drive people to it.
Collect data.
Set up a quick and dirty version of your service.
You can usually start validating an idea for <$1,000 and a few days work.
Don't overthink this.
Build something.
Drive people to it.
Collect data.
Use the Scientific Method
You've been collecting data points.
Now, prove your hypothesis
→ Wrong
→ Right
Run experiments to test the validity of your initial idea.
Come at it from different angles.
Make assessments, and then try again.
You can learn so much so quickly.
You've been collecting data points.
Now, prove your hypothesis
→ Wrong
→ Right
Run experiments to test the validity of your initial idea.
Come at it from different angles.
Make assessments, and then try again.
You can learn so much so quickly.
Data-Based Scaling
If you run enough experiments, you'll find things that work.
Put together a plan to use that data to double down.
This is how you learn when to increase:
→ Headcount
→ Growth
→ Capital
→ Ideas
Only scale what you know.
If you run enough experiments, you'll find things that work.
Put together a plan to use that data to double down.
This is how you learn when to increase:
→ Headcount
→ Growth
→ Capital
→ Ideas
Only scale what you know.
Let's recap the 4-step framework:
1. Form a Hypothesis
2. Start Small & Act Swiftly
3. Use the Scientific Method
4. Data-Based Scaling
1. Form a Hypothesis
2. Start Small & Act Swiftly
3. Use the Scientific Method
4. Data-Based Scaling
The framework is simple.
But if you follow it closely, it's hard to fail.
You're almost guaranteed to gather:
→ Key insights
→ New users
→ New ideas
Building a great company is all about repeating the scientific method and optimizing accordingly.
But if you follow it closely, it's hard to fail.
You're almost guaranteed to gather:
→ Key insights
→ New users
→ New ideas
Building a great company is all about repeating the scientific method and optimizing accordingly.
I hope you've found this thread helpful.
I’ve been building technology companies for 20 years. Follow me @adcock_brett for more.
Like/Retweet the first tweet below if you can:
I’ve been building technology companies for 20 years. Follow me @adcock_brett for more.
Like/Retweet the first tweet below if you can:
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