The biggest beginner mistake I see is focusing too much on the exact words and structure. If you are not booking calls and getting replies to your emails, you probably think it is because your cold email script is terrible.
Usually, it is not the case. Of course, you can get a 5-20% increase in your results based on the scripts you use, but most of the heavy lifting comes from the first 3 steps of the feedback loop. (Niche + Offer + Funnel)
If you are reaching out to a niche with an offer that they donβt want and your funnel doesnβt connect your niche with the offer, it does not matter what you say in your cold emails, you simply are selling something that nobody wants to buy.
Youβll get better results by going back to the foundations and tweaking them until you find a service-market fit.
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