Go look at your messaging.
And edit out the following 10 words.
They're working against you.
1. "People" - The ultimate vague word. Be specific about who you're talking to/about.
2. "Success/Successful" - What does that mean? Define it for your target audience.
And edit out the following 10 words.
They're working against you.
1. "People" - The ultimate vague word. Be specific about who you're talking to/about.
2. "Success/Successful" - What does that mean? Define it for your target audience.
3. "Better/Best" - There's no such thing because that's subjective. Better for who? Better for what?
4. "The next level" - Another vague goal. The better you define the result you offer, the more likely people are to want it.
4. "The next level" - Another vague goal. The better you define the result you offer, the more likely people are to want it.
5. "Passive income" - There's no such thing. It takes a lot of ACTIVE effort to earn "passive" income.
(Side note: You don't actually want an audience interested in passive income - it won't end well.)
6. "Creators" - It's lost its meaning these days. Be more specific.
(Side note: You don't actually want an audience interested in passive income - it won't end well.)
6. "Creators" - It's lost its meaning these days. Be more specific.
7. "Inspire/Inspiration" - These are often code for "not actionable." People want strategies, plans, etc. - not just motivation.
8. "Content" - Don't say "I share content about X," say "I share content that helps you do Y." Results, not topics.
8. "Content" - Don't say "I share content about X," say "I share content that helps you do Y." Results, not topics.
9. "Should" - It's a powerful word that makes a lot of people feel guilty. "You can" is better than "You should."
10. "My" - This one depends a bit on context, but if your messaging says "My" more than "Your" it probably needs an edit. Your work isn't about you.
10. "My" - This one depends a bit on context, but if your messaging says "My" more than "Your" it probably needs an edit. Your work isn't about you.
Aren't words fun?
Here's a breakdown of how to be more strategic in your word choices:
Here's a breakdown of how to be more strategic in your word choices:
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