If you’re into marketing, you can learn a lot from actors.
You don’t need to be on-stage to use their tactics either.
97.83% of marketers miss out… But you don’t have to.
Here’s my 11 favorite marketing tips from the school of acting:
You don’t need to be on-stage to use their tactics either.
97.83% of marketers miss out… But you don’t have to.
Here’s my 11 favorite marketing tips from the school of acting:
Before we dive in – a little backstory:
Between the ages 11-19, I played in 24 professional theatre shows.
It was an unforgettable experience.
And it left me with skills that no marketing school would teach me.
Here are all of them:
Between the ages 11-19, I played in 24 professional theatre shows.
It was an unforgettable experience.
And it left me with skills that no marketing school would teach me.
Here are all of them:
1/ Speak clearly:
Actors practice clear speech every day.
The ability to convey ideas effectively helps them connect with an audience.
Sounds familiar, doesn't it? 😌
Actors practice clear speech every day.
The ability to convey ideas effectively helps them connect with an audience.
Sounds familiar, doesn't it? 😌
2/ Empathize & improve:
Acting & marketing both are about understanding and connecting with your audience’s emotions.
In theatre, you can improve your performance with each show and craft a true masterpiece.
Just like in marketing 😎
Acting & marketing both are about understanding and connecting with your audience’s emotions.
In theatre, you can improve your performance with each show and craft a true masterpiece.
Just like in marketing 😎
3/ Tell stories:
No theatre would exist without storytelling.
No marketing would exist without storytelling.
When you craft a compelling story (and make it about your audience!), it grabs attention and drives engagement like nothing else.
No theatre would exist without storytelling.
No marketing would exist without storytelling.
When you craft a compelling story (and make it about your audience!), it grabs attention and drives engagement like nothing else.
4/ Adapt & improvise:
Each theatre show is filled with unexpected events and challenges.
It taught me priceless lessons about adaptability to changing circumstances.
And I use it in marketing every single day.
Each theatre show is filled with unexpected events and challenges.
It taught me priceless lessons about adaptability to changing circumstances.
And I use it in marketing every single day.
5/ Be present & confident:
Greatest acting comes from unwavering confidence in your craft.
Your presence should influence the energy in the room.
Now, take those 2 and use it in marketing.
You’ll build trust and credibility with customers in no time.
Greatest acting comes from unwavering confidence in your craft.
Your presence should influence the energy in the room.
Now, take those 2 and use it in marketing.
You’ll build trust and credibility with customers in no time.
6/ Communicate with your body:
A body is another tool for self-expression, both for actors and marketers:
• your smile
• your gestures
• your facial expressions
Understand the impact of body language and nonverbal cues to make a stronger impression on customers.
A body is another tool for self-expression, both for actors and marketers:
• your smile
• your gestures
• your facial expressions
Understand the impact of body language and nonverbal cues to make a stronger impression on customers.
7/ Develop characters:
The process of character development includes a lot of analysis of human psychology.
All of those insights can be applied in marketing as well.
If you want to appeal to a wide range of customers, make sure you know what drives them to action.
The process of character development includes a lot of analysis of human psychology.
All of those insights can be applied in marketing as well.
If you want to appeal to a wide range of customers, make sure you know what drives them to action.
8/ Pay attention to detail:
Theatre shows are intricate machines.
Each small piece has to work well for magic to happen.
Experiencing it taught me the importance of paying attention to detail.
Keeping your marketing materials polished makes a huge difference.
Theatre shows are intricate machines.
Each small piece has to work well for magic to happen.
Experiencing it taught me the importance of paying attention to detail.
Keeping your marketing materials polished makes a huge difference.
9/ Think outside the box:
Live theatre shows require endless amounts of creativity.
Very often, you wonder how to show things that seem impossible to show.
Developing unique marketing campaigns is exactly the same.
Sometimes, the most important things are invisible 🪄
Live theatre shows require endless amounts of creativity.
Very often, you wonder how to show things that seem impossible to show.
Developing unique marketing campaigns is exactly the same.
Sometimes, the most important things are invisible 🪄
10/ Persuade:
Actors must convince audiences to believe in their characters.
The same can be applied to marketing.
In both cases, the goal is to persuade. And the easiest way to do it?
Make it all about them.
Actors must convince audiences to believe in their characters.
The same can be applied to marketing.
In both cases, the goal is to persuade. And the easiest way to do it?
Make it all about them.
11/ Improve timing:
The timing is essential to make your performance impactful.
Similarly, in marketing, timing of campaigns can impact their effectiveness.
A well-timed show leaves the audience in awe.
A well-timed marketing campaign drives engagement and results.
The timing is essential to make your performance impactful.
Similarly, in marketing, timing of campaigns can impact their effectiveness.
A well-timed show leaves the audience in awe.
A well-timed marketing campaign drives engagement and results.
TLDR — 11 lessons from theatre that’ll turn you into powerful marketer:
1/ Speak clearly
2/ Empathize & improve
3/ Tell stories
4/ Adapt & improvise
5/ Be present & confident
6/ Communicate with your body
1/ Speak clearly
2/ Empathize & improve
3/ Tell stories
4/ Adapt & improvise
5/ Be present & confident
6/ Communicate with your body
PT.2:
7/ Develop characters
8/ Pay attention to detail
9/ Think outside the box
10/ Persuade
11/ Improve timing
7/ Develop characters
8/ Pay attention to detail
9/ Think outside the box
10/ Persuade
11/ Improve timing
Do you use experiences from different areas in marketing?
Tell your story in the comments!
And if you liked this thread:
Follow me @contentkuba for more stories about making impact with your content marketing.
Tell your story in the comments!
And if you liked this thread:
Follow me @contentkuba for more stories about making impact with your content marketing.
Loading suggestions...