Koray Tuğberk GÜBÜR
Koray Tuğberk GÜBÜR

@KorayGubur

23 Tweets 9 reads Feb 06, 2023
Despite I am sick, I just want to write this.
I am getting too many messages about my opinion on "Whether SEO will die or not".
I created most of my materials for Consultants and Entrepreneurs ++
1/20 🧵
#chatgpt #seo
2/20 Thus, my journey in explaining search engines is to protect consultants from phony and ineffective Google spokesperson announcements or phony SEO influencers who haven't done #SEO actively in years.
And, of course, keeping people safe from Google Sheep.
3/20 Optimization and #Search are constant on the web for users, and web publishers.
Engines might change, but they won't go away.
Creating an #AGI System today is not really hard.
The ChatGPT is not a danger for really authoritative brands for their own topics, and industry.
4/20 Google already added "Human Effort" to their own Quality Rater Guideline. It is a direct stance for the future of Quality Understanding.
A true expert shows his/her own talent, not aggregated #AI output.
5/20 #ChatGPT like systems is trained on books, web sources, and news articles. A system that kills web publishers can't update itself, and it can't stay alive.
6/20 A generative AI system that kills the income sources of advertisers and prevents companies from being integrated into the system.
Most people who use #ChatGPT like systems work online, or in online-related businesses.
7/20 By killing web economics, you can be part of web economics.
And, the advantages of authoritative web sources and #AI systems that curate answers by giving citations will always be the main preference.
8/20 Jeffrey Dean (Successor of Amit Singhal) from #Google tells that the main problem for AGI and Search unification is not the technology, it is the reputation.
Because most of the answers that come from AGI are not true. ++
9/20
Most people are satisfied with its answers because we ask questions to which we do not know the answers.
A true expert can directly see the weakness and the gap that the information provided by #AGI.
But there are more...
10/20
- The best answer changes from person to person. Information Foraging requires creating a #SERP for the most stupid so that everyone can reach out for their purpose.
- It is not profitable to serve a live AGI system to the world's 3.2 billion web users.
11/20
- The News, Product, or Service Search is not possible within the Chat AGI systems. It would be too costly, especially for the news industry.
- The system can be used for taking an audience from Google, but it is not #profitable without turning yourself to Google.
12/20
- The amount of information, #knowledge, and methodological expressions that can be expressed, thought, or created are beyond any kind of #computer system.
13/20
- Computers are not able to create new #information, they can only absorb, aggregate, and imitate the existing datasets, whether it is regression or reinforcement learning. Thus, the need for innovation will keep real experts safe.
14/20
- Need for #freedom for choosing results.
- Need for diversified angles for facts.
- The source of the Information is more important than the information itself since it qualifies the information quality directly.
15/20
The Hybrid #Search Engines of the future will be providing curated #AI Answers by giving you the web sources, and they will include the Ads in the websites, and their own AGI output with sources.
16/20
The #cost of the #AGI Search might not be worth it for Ads revenue, so a paid app can't kill the existence of web economics.
The biggest power of the web publisher community is that the AGI can't create information, it can just aggregate it.
17/20
Most of the AGI Systems' answers are not different from the Voice Search Results that are from Alexa, #Siri, #Google, and Alice in terms of usability.
Google already doesn't share the revenue of Featured snippets or Voice Search satisfaction from users.
18/20
In my Google Author Authority research, last year, I have given a forecasting for today.
Source:
holisticseo.digital
Expertise comes from Effort and Experience.
And, #LLMs can be detected again by LLMs.
19/20
In other words, there are three certain facts at the moment.
1- We need a "#Web Publisher Union" globally to protect web publishers from Search Engines, or Dialogue AI Systems.
2- Both parties need Web Publishers.
3- Both parties are not competitors to Web Publishers.
20/20
Lastly, the attribution of Sources for information, and service will become more and more important.
#AI Tools are your assistants, not your competitors.
On 8th February 2022, #Google will be giving some new AI Tools for users.
youtube.com
Lastly, ChatGPT like systems use semantics, and understanding semantics will help you even better for the Hybrid Search Engines of the future.
In most of my #Case Studies, I didn't use AI, and we will still be safe in the future.
Don't get panicked, just continue to love SEO.

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