Brian Moncada 📈
Brian Moncada 📈

@thebrianmoncada

8 Tweets 2 reads Mar 28, 2023
We Spent $625,518.53 on this ONE YouTube Ad & Made Over $3M
It’s been running profitably for almost 3-years… and still gets high-ticket clients!
Here’s why it worked so well & how to replicate its success for YOUR high-ticket offer:
So first things first, 80% of YOUR success when running YouTube Ads comes down to your creative.
And 80% of your creative’s success comes down to your HOOK.
And this is by far one of the BEST Hooks of ALL-TIME in my personal opinion.
Here’s what it said...
“Don’t start a business, buy an existing business…”
Wtf lol?
^That’s what the average viewer is saying in their head as soon as they hear this…
They’re immediately HOOKED!
But it gets better…
“You don’t have to be a rich investor with bags full of cash to buy an existing business…”
I don’t?
IMMEDIATELY he addresses the MOST common objection when someone hears “buy a business”
Also, the switch to b-roll of a guy in a suit who looks rich.
But wait, there’s more…
“As a matter of fact, you can buy businesses with $0 out of pocket and you won’t have to…”
I can?
Again, immediately stating the BIG promise/claim and keeping the viewers attention by literally stating what's in their head while watching!
And finally…
“…Find customers, you won’t have to find profits, you wont’ have to do all of the millions of things”
Objection handling masterclass on ads my friends.
He entered the convo going on in the viewers heads and that’s what made this ad go crazy!
Notice the pattern?
We worked with Roland Frasier for almost 2-years and ran this ad the whole time.
It’s still running to this day!
Here’s the takeaways:
1. “Don’t do (common thing), Do (uncommon thing) instead!”
2. Address & overcome objections
3. B-roll & subtitles
Want more YouTube Ads breakdowns like this?
I’m thinking about turning this into a series I post every week…
Drop me a comment if you’d like more threads like this!

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