I've been on Twitter for ~3 years now.
47,000 tweets, a few million dollars and many mistakes later,
Here are 10 pieces of counterintuitive Twitter monetization advice:
47,000 tweets, a few million dollars and many mistakes later,
Here are 10 pieces of counterintuitive Twitter monetization advice:
1) Use Twitter to test ideas for other platforms.
Online success is a target:
YouTube is a bazooka. Takes a while to reload.
Instagram is a pistol. You can only shoot a few times a day.
Twitter is a machine gun with infinite ammo. And you only have one target.
So shoot.
Online success is a target:
YouTube is a bazooka. Takes a while to reload.
Instagram is a pistol. You can only shoot a few times a day.
Twitter is a machine gun with infinite ammo. And you only have one target.
So shoot.
2) Proof of skill is king.
Not threads. Not viral tweets. Not DMs. It's providing undeniable proof that no matter how small the problem, you're the best in the world at solving it.
This is why threads on "10 books that will 10x..." are useless.
Because they prove nothing.
Not threads. Not viral tweets. Not DMs. It's providing undeniable proof that no matter how small the problem, you're the best in the world at solving it.
This is why threads on "10 books that will 10x..." are useless.
Because they prove nothing.
3) Platitudes only work if you're someone already.
You read a platitude from a nobody and it means nothing to you.
But read it from someone you admire and you consider it wisdom.
Because it's not just about the message. It's about the messenger.
You read a platitude from a nobody and it means nothing to you.
But read it from someone you admire and you consider it wisdom.
Because it's not just about the message. It's about the messenger.
4) Have a vague offer.
I tested dozens of offers: Guarantees. Money back. Income claims. The whole thing.
And the one that beat them all was the vaguest.
Taught me people don't buy just because of your offer - but because your content proves the effectiveness of your offer.
I tested dozens of offers: Guarantees. Money back. Income claims. The whole thing.
And the one that beat them all was the vaguest.
Taught me people don't buy just because of your offer - but because your content proves the effectiveness of your offer.
5) Act high status.
Sales is a status game: All things equal, the salesman with the highest status wins.
Send shorter DMs. Be blunt. Challenge the prospect. Mute, unfollow and block people.
This has served me well.
Sales is a status game: All things equal, the salesman with the highest status wins.
Send shorter DMs. Be blunt. Challenge the prospect. Mute, unfollow and block people.
This has served me well.
6) Spend less time on Twitter.
You gain crediblity on Twitter from building things outside of Twitter.
Meaning you don't need to read others in order to come up with great content.
Just build. Then talk about it.
You gain crediblity on Twitter from building things outside of Twitter.
Meaning you don't need to read others in order to come up with great content.
Just build. Then talk about it.
7) Twitter isn't a social media - it's a networking platform.
Take 30 minutes a day to go over your likes, comments, retweets and followers.
DM anyone who looks like a good connection or a good prospect.
Pro tip: hire someone to do this for you.
Take 30 minutes a day to go over your likes, comments, retweets and followers.
DM anyone who looks like a good connection or a good prospect.
Pro tip: hire someone to do this for you.
8) If you give the sauce away for free people will pay you to cook it for them.
When you give the secrets away people will understand that there's so much more to your craft than they thought.
And then they realize it's not that easy.
And then they give you money.
When you give the secrets away people will understand that there's so much more to your craft than they thought.
And then they realize it's not that easy.
And then they give you money.
9) The biggest entrepreneurs have small followings.
The richest man I met on Twitter had 1k followers and only talked about poker.
No banner. Blurry profile picture. Still a 9 figure entrepreneur.
Be respectful to everyone. You never know who's behind the brand.
The richest man I met on Twitter had 1k followers and only talked about poker.
No banner. Blurry profile picture. Still a 9 figure entrepreneur.
Be respectful to everyone. You never know who's behind the brand.
10) Likes ain't cash.
You'd be surprised at how many big accounts make no money. They grew the account the wrong way and now it's full of people without credit cards.
So take your time.
Because likes are cool - but likes ain't cash.
You'd be surprised at how many big accounts make no money. They grew the account the wrong way and now it's full of people without credit cards.
So take your time.
Because likes are cool - but likes ain't cash.
That's it for today.
If you enjoyed this retweet the top tweet so I know what kind of content I should give you more of:
If you enjoyed this retweet the top tweet so I know what kind of content I should give you more of:
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