🚌 Struggle Bus Ep 2 🚌
People have been DMing me with their struggles.
Next up: how to get a foothold in a crowded Twitter niche.
People have been DMing me with their struggles.
Next up: how to get a foothold in a crowded Twitter niche.
First off: always differentiate. You can't sell the same stuff and expect the same results.
This person is a VA recruiter. Hot topic right?
In this case this person has a huge advantage: they're bilingual and know the latin american labor markets. But they're not leveraging it
This person is a VA recruiter. Hot topic right?
In this case this person has a huge advantage: they're bilingual and know the latin american labor markets. But they're not leveraging it
They have step one: monitor Twitter and reply to people looking for VA's. But the replies are boring and easy to ignore.
You have to stand out. So change this:
You have to stand out. So change this:
To this: "I would recommend VA's in South America. They know great English, are highly qualified, and (HUGE ADVANTAGE) they already work in a similar time zone. See Filipinos work almost the opposite schedule we do, so you either have exhausted VA's or need to find night owls.."
"Plus: I bet a big chunk of your clients are Hispanic, right? Wouldn't it be nice to support them too? A S. Am VA can do that. Just go to my site [link] hit the *button* and I'll walk you through the process. We take care of all of it."
See the difference? Then...
See the difference? Then...
Then to differentiate further you could offer new recruit training, time sheet/payment management, firing/replacement services, and more.
Then, one critical piece:
Then, one critical piece:
You need your current happy customers to become evangelists. Encourage them to post on Twitter/socials how happy they are. People need proof your system works, only happy customers can provide that
Also...
Also...
Post often about what you do, threads on your hiring process, and why SA VA's are the future. Show people how to do what you do, and then - oh btw - I'll just do it for you, go here.
Twitter hive, what would you add?
Twitter hive, what would you add?
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