95% of business owners FAIL at Youtube Ads.
Simply because they don't understand these 3 components to turn their YT into a money-printing machine:
1. Strategy
2. Creative
3. SALES (most biz owners suck)
Let’s expand on them so you can add an extra 1M through YT alone in 2023:

1. STRATEGY
Before you spend money on ads,
You should:
- Already be making at least $30k/month organically, period.
- Run them yourself to learn how the platform works
This way you can make it profitable before hiring an agency to test it for you… (I own an agency btw)

2. CREATIVE
People are on YouTube to LEARN or to be ENTERTAINED…
Use this to create video ads that are both educational and somewhat entertaining.
The best ads give value to the viewer while they’re watching and that’s why they work so well.
And last but not the least...

3. SALES
Is your sales team full of order takers?
Meaning they can close inbound organic leads from your social…
Yet they make every excuse in the book as to why a lead from ads who’s COLD isn’t a good fit?
If so, it's up to YOU as the biz owner to fix this bottleneck

We've worked with the biggest brands/marketers in the info-space and even at the 7 or 8-figure mark, this rings to be true...
Hope this was helpful!