Generation Alpha (Gen Alpha for short): those who were born in the early 2010s and the mid-2020s
The Silent Generation: Born 1928-1945 (78-95 years old)
Baby Boomers: Born 1946-1964 (59-77 years)
Gen X: Born 1965-1980 (43-58 years)
Millennials: Born 1981-1996 (27-42 years)
Gen Z: Born 1997-2012 (11-26 years)
Gen Alpha: Born early 2010s-2025 (0-about 10 years old)
Baby Boomers: Born 1946-1964 (59-77 years)
Gen X: Born 1965-1980 (43-58 years)
Millennials: Born 1981-1996 (27-42 years)
Gen Z: Born 1997-2012 (11-26 years)
Gen Alpha: Born early 2010s-2025 (0-about 10 years old)
Many Gen Zers started their careers working remotely during the pandemic and are now part of the hybrid workforce.
โApple has captured Gen Z in the US so thoroughly that younger consumers fear being socially ostracised for not having an iPhone, a trend that will allow the tech giant to gain market share across multiple product categories.โ @PatrickMcGee_
ft.com
ft.com
Appleโs hold on younger consumers marks a significant change as market research has shown that, for older generations of Americans, there is a relatively even split between owners of devices running Android, Googleโs software for mobiles, and iOS.
On TikTok, a trend called โHeโs a 10 butโ.โ.โ.โโ went viral when random women were asked what a perfect guyโs new rating would be once they found out he uses Android.
Globally, for every 100 iPhones shipped, Apple sells 26 iPads, 17 Apple Watches and 35 pairs of AirPods, according to Canalys.
For Samsung, 100 smartphone shipments leads to fewer than 11 tablets, 6 smartwatches and 6 wireless earbuds.
For Samsung, 100 smartphone shipments leads to fewer than 11 tablets, 6 smartwatches and 6 wireless earbuds.
Loading suggestions...