The most important skill you didn't learn in school:
Persuasive writing.
7 simple strategies to become a world-class writer:
Persuasive writing.
7 simple strategies to become a world-class writer:
🔹Know your audience
Writing doesn’t create demand, it channels it.
The #1 advantage you want is NOT:
• Best location…
• Superior product…
• Or the lowest prices.
It’s a starving crowd.
Writing doesn’t create demand, it channels it.
The #1 advantage you want is NOT:
• Best location…
• Superior product…
• Or the lowest prices.
It’s a starving crowd.
🔹 Use simple words
Procure → Get
Leverage → Use
Quick-witted → Smart
Aim to be clear > Being clever.
Procure → Get
Leverage → Use
Quick-witted → Smart
Aim to be clear > Being clever.
🔹Write short sentences and paragraphs
Nothing bores your reader like a big chunk of text.
Instead:
• Cut the fluff
• Use bullet points
• Italicize, bold, & underline
Nothing bores your reader like a big chunk of text.
Instead:
• Cut the fluff
• Use bullet points
• Italicize, bold, & underline
🔹Create a slippery slope
The best writers do 1 thing well:
Lead readers down a slippery slope.
Use these techniques to hook your readers:
• Make them imagine
• Withhold information
• Ask rhetorical questions
The best writers do 1 thing well:
Lead readers down a slippery slope.
Use these techniques to hook your readers:
• Make them imagine
• Withhold information
• Ask rhetorical questions
🔹 Writing is design
Allow your writing to have:
• Plenty of white space
• Look inviting to read
• Easy to scan
Allow your writing to have:
• Plenty of white space
• Look inviting to read
• Easy to scan
🔹Read A TON
The best writers are the most avid readers.
• Read books the 1st time for enjoyment
• Read them a 2nd time to take notes
• Extract the best ideas from them
The best writers are the most avid readers.
• Read books the 1st time for enjoyment
• Read them a 2nd time to take notes
• Extract the best ideas from them
🔹Create a swipe-file
A swipe file is a place to store things that inspire you.
It could be anything:
• Pics
• Books
• Tweets
• Sales pages
Anytime you want to write something…
You now have a bank of ideas to get inspiration from.
A swipe file is a place to store things that inspire you.
It could be anything:
• Pics
• Books
• Tweets
• Sales pages
Anytime you want to write something…
You now have a bank of ideas to get inspiration from.
🔹Practice CopyWork
Hand-copy your favorite writer’s writing.
Why?
Because you’ll subconsciously pick up:
• Flow
• Structure
• Power words
Hand-copy your favorite writer’s writing.
Why?
Because you’ll subconsciously pick up:
• Flow
• Structure
• Power words
Thanks for reading!
If you wanna dive deeper, read:
‘The Boron Letters’ by Gary Halbert
If you wanna dive deeper, read:
‘The Boron Letters’ by Gary Halbert
Oh, and one more thing:
If you wanna see these sticky writing tips in action…
Join 3,750+ creators to my free weekly newsletter: jayyanginspires.beehiiv.com
If you wanna see these sticky writing tips in action…
Join 3,750+ creators to my free weekly newsletter: jayyanginspires.beehiiv.com
Btw if you wanna learn more about how you can master this skill…
Read more here:
Read more here:
Loading suggestions...