My Skill Sessions are the most successful product I've ever created.
Here's a behind-the-scenes look at:
• How I create them
• How I price them
• How I sell them
Here's a behind-the-scenes look at:
• How I create them
• How I price them
• How I sell them
1. Let's start with what my Skill Sessions are.
They're a series of one-hour video presentations where I show creative entrepreneurs how to do one specific thing to grow their audience or business.
I sell them individually ($50 each) or as an annual subscription ($150/yr)
They're a series of one-hour video presentations where I show creative entrepreneurs how to do one specific thing to grow their audience or business.
I sell them individually ($50 each) or as an annual subscription ($150/yr)
2. I produce a new Session every two months.
I've published 7 so far including:
• The Content Maximizer
• The Newsletter Booster
• The Product In A Day Creator
• The Client Generator
• The Niche Definer
• The Content Compass
• Write Your Most Successful Blog Post Ever
I've published 7 so far including:
• The Content Maximizer
• The Newsletter Booster
• The Product In A Day Creator
• The Client Generator
• The Niche Definer
• The Content Compass
• Write Your Most Successful Blog Post Ever
3. While each Session can be purchased individually, annual subscribers get:
• All the existing Sessions
• Access to the next 6 Sessions
• The chance to vote on Session topics
• The chance to join recordings live and ask questions
All for just $150.
It's a great deal.
• All the existing Sessions
• Access to the next 6 Sessions
• The chance to vote on Session topics
• The chance to join recordings live and ask questions
All for just $150.
It's a great deal.
4. On each recording I spend about 45 minutes taking people through a presentation where I share specific tactics and systems they can use to accomplish the goal of that Session.
They're based on proven strategies I - or others - have used.
It's super actionable and no fluff.
They're based on proven strategies I - or others - have used.
It's super actionable and no fluff.
5. After recording a Session, I send that video to all my Session subscribers to watch.
I also make the recording available for individual purchase to non-subscribers.
I launch it in my newsletter and on Twitter and let people buy it for just $25 that 1st week (50% discount).
I also make the recording available for individual purchase to non-subscribers.
I launch it in my newsletter and on Twitter and let people buy it for just $25 that 1st week (50% discount).
6. When someone buys an individual Session, they get an email after purchase with a special offer.
I tell them if they liked the Session and would like to upgrade to a full subscription, I'll refund their original purchase.
Lots of people do.
This upsell works VERY well.
I tell them if they liked the Session and would like to upgrade to a full subscription, I'll refund their original purchase.
Lots of people do.
This upsell works VERY well.
7. In between launches of new Sessions, each week in my newsletter I promote one of my older Sessions (example below).
I also offer a discount code so my readers can get it for just $25 (50% off) that week.
When they buy, they get the subscription upgrade offer as well.
I also offer a discount code so my readers can get it for just $25 (50% off) that week.
When they buy, they get the subscription upgrade offer as well.
8. This whole system works great.
It's helped grow my Skill Sessions into a $50k+ per year (and growing) business.
Roughly 80% of that money comes from annual subscriptions...many of which are driven by converting individual purchasers into subscribers.
But most importantly...
It's helped grow my Skill Sessions into a $50k+ per year (and growing) business.
Roughly 80% of that money comes from annual subscriptions...many of which are driven by converting individual purchasers into subscribers.
But most importantly...
9. My Skill Sessions are successful because they're a truly valuable, simple, and actionable product.
Want to see for yourself (and see how I present them on my sales page)?
Check them out here:
joshspector.com
Want to see for yourself (and see how I present them on my sales page)?
Check them out here:
joshspector.com
For more tips about how to create a successful product, check this out:
There's a reason 26,644 creative entrepreneurs subscribe to my newsletter.
Find out for yourself here:
fortheinterested.com
Find out for yourself here:
fortheinterested.com
Your Turn:
What's your most successful product?
What's your most successful product?
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