[CRO & WEB DESIGN AGENCIES]
If I were running a CRO/Web Design agency
Here's exactly what I would do to predictably get 3-6 more clients in 12 weeks:
Thread🧵
If I were running a CRO/Web Design agency
Here's exactly what I would do to predictably get 3-6 more clients in 12 weeks:
Thread🧵
First, let's break down what are the necessary steps here:
1) Offer
2) Funnel
3) Outreach
Let's dive into them!
1) Offer
2) Funnel
3) Outreach
Let's dive into them!
1) Offer
As the niche is highly competitive at this point, you can't just get away with "I design websites".
You need a clear offer with defined deliverables, a timeframe and tailored to a specified Customer Avatar.
Something like:
As the niche is highly competitive at this point, you can't just get away with "I design websites".
You need a clear offer with defined deliverables, a timeframe and tailored to a specified Customer Avatar.
Something like:
"My landing page redesign will increase your SaaS website conversion rate by 45% in 60 days, or your money back".
This is an offer, because:
> It clearly states who is your Ideal Client Profile
> It clearly states what they will get and when
> It has risk reversal
This is an offer, because:
> It clearly states who is your Ideal Client Profile
> It clearly states what they will get and when
> It has risk reversal
Now part 2), the funnel.
2) Funnel
A cold email campaign and an offer are not enough to close cold prospects.
That's why most lead gen guys fail.
You need a tailored funnel, which is composed of:
> The landing page
> The VSL
> The CTA to book a call
2) Funnel
A cold email campaign and an offer are not enough to close cold prospects.
That's why most lead gen guys fail.
You need a tailored funnel, which is composed of:
> The landing page
> The VSL
> The CTA to book a call
No fancy websites, just a simple landing page.
No need to use Figma or Webflow here.
You can easily set up one on Carrd or Click Funnels.
But if you're doing web design /CRO you already know it better than me ;)
No need to use Figma or Webflow here.
You can easily set up one on Carrd or Click Funnels.
But if you're doing web design /CRO you already know it better than me ;)
What is fundamental to add in the Landing Page is the Video Sales Letter (VSL).
Here you explain your offer and process, focusing on your Ideal Client Profile's pain points and problems and framing your service as the only solution.
Here you explain your offer and process, focusing on your Ideal Client Profile's pain points and problems and framing your service as the only solution.
But first, you need to define what Awareness stage are your ideal prospects in, in order to create a compelling message:
1. Not aware: they're not aware of the problem with their current website.
2. Problem aware: they're aware that they have a problem with their website
1. Not aware: they're not aware of the problem with their current website.
2. Problem aware: they're aware that they have a problem with their website
3. Solution aware: they're aware that they need a new website/ Conversion Rate Optimization.
4. Product aware: they're aware that you have the solution for them.
4. Product aware: they're aware that you have the solution for them.
If your prospects are not aware, in the VSL, you might want to educate them on the importance of increasing conversions of their website, and how much money they're leaving on the table if they don't do it.
If they're Problem Aware, you just need to frame your offer as the solution to their pains.
If they're solution aware, you just need to convince them that your solution is the best one.
If they're solution aware, you just need to convince them that your solution is the best one.
In the VSL, it's fundamental that you talk about case studies and past results, in order to generate trust in the viewer.
At the end of the VSL, add a Call To Action:
"Book a call below for a free audit of your current website".
At the end of the VSL, add a Call To Action:
"Book a call below for a free audit of your current website".
You might have noticed something here.
"A free audit".
Right.
As the niche is highly competitive, you have to offer free value before asking for a sales call/doing your pitch.
You'll stand out a lot from the competition AND...
"A free audit".
Right.
As the niche is highly competitive, you have to offer free value before asking for a sales call/doing your pitch.
You'll stand out a lot from the competition AND...
... prospects will be more incentivized to get on a call with you.
Then, on the call, respect your promise and offer upfront value.
Only then you can frame your offer as the only solution.
This is also the exact approach we're going to use for your outbound campaigns.
Then, on the call, respect your promise and offer upfront value.
Only then you can frame your offer as the only solution.
This is also the exact approach we're going to use for your outbound campaigns.
Btw, if you are an agency owner looking to get more clients but don't want to handle prospecting,
We will:
> Optimize your offer
> Build your entire outbound funnel
> Help you acquire your ideal clients
100% risk-free.
📬DM me:
We will:
> Optimize your offer
> Build your entire outbound funnel
> Help you acquire your ideal clients
100% risk-free.
📬DM me:
3) Outreach.
Once you defined your offer, your ICP and built your funnel, the outreach part is only 20% of the work.
You have to craft a compelling message tailored to your ICP.
Again, as the industry is competitive, we're going to focus on an upfront value approach.
Once you defined your offer, your ICP and built your funnel, the outreach part is only 20% of the work.
You have to craft a compelling message tailored to your ICP.
Again, as the industry is competitive, we're going to focus on an upfront value approach.
Here's an example of a script:
"Hi NAME, noticed on your website a few issues that might hurt your conversion rate.
Can I send a few pointers?
Thanks,
Leonardo"
"Hi NAME, noticed on your website a few issues that might hurt your conversion rate.
Can I send a few pointers?
Thanks,
Leonardo"
By sending this cold email first, your prospects won't think that it's another spammy cold pitch.
This is because you're not asking for a sales call straight away like 99% of people reaching out to them.
This is because you're not asking for a sales call straight away like 99% of people reaching out to them.
In the follow-ups, provide more value.
The first follow-up is for your offer.
The script could be:
The first follow-up is for your offer.
The script could be:
"Hi NAME, I was asking the other day since we actually help SaaS companies like yours increase their conversion rate by 45% in just 60 days by designing a high-converting landing page.
Any interest in checking it out?"
Any interest in checking it out?"
Always use a soft Call To Action.
Cold email is becoming more and more competitive, so asking for a sales call straight away won't work as well as a soft CTA.
Cold email is becoming more and more competitive, so asking for a sales call straight away won't work as well as a soft CTA.
In later follow-ups, provide more upfront value.
Send Looms or PDFs about how you can increase their conversions or get them results.
Send relevant case studies of similar clients you helped get results.
Send Looms or PDFs about how you can increase their conversions or get them results.
Send relevant case studies of similar clients you helped get results.
When prospects show interest, always push for a call.
The call would be value-based, so it can be a strategy session, a discovery call or a website audit.
The call would be value-based, so it can be a strategy session, a discovery call or a website audit.
On the call, after you've provided value, introduce your offer as the only solution to solve their problems.
They'll be overwhelmed with all the value you gave them and they'll be more inclined towards working with you.
They'll be overwhelmed with all the value you gave them and they'll be more inclined towards working with you.
After the discovery call, schedule a demo call, where you go more in-depth about your offer and service.
Make sure to set Calendly warmup flows, before both the discovery and the demo call.
Set expectations, make a short overview of your process and show case studies.
Make sure to set Calendly warmup flows, before both the discovery and the demo call.
Set expectations, make a short overview of your process and show case studies.
That way you build trust even before the call, and you'll consequently close more deals.
Setting clear expectations is also a way to improve retention.
Your prospects already know what to expect.
Pro tip: under-promise and over-deliver.
Setting clear expectations is also a way to improve retention.
Your prospects already know what to expect.
Pro tip: under-promise and over-deliver.
So that was it!
If you found this thread insightful
1. RT the tweet below,
2. Follow @leonardo_plym for more value like this.
3. DM me if you want this to get implemented for you without lifting a finger.
Have a great day!
If you found this thread insightful
1. RT the tweet below,
2. Follow @leonardo_plym for more value like this.
3. DM me if you want this to get implemented for you without lifting a finger.
Have a great day!
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