So I have a campaign I am running that is still in the testing phase.
Guess how much we were paying per lead on day 1.
$21/lead
Today is day 3, and we are now at $2.62/lead.
This is a B2B lead gen page with recurring biz of a minimum of N250k
We should still get it lower.

The essence of this message here is to let you know that at the beginning stage of when you start running your ads.
Your cost per conversion would be high, and that is because the algorithm is still in the learning phase
But when you give it time, and you also start your

campaign testing different things at the same.
You can quickly Identify what's working for you and start getting better results in days to come, which starts to make your ads more profitable with the numbers you start to see.
That's how the platform works.

Looking forward to the end of the testing period to see what we have achieved in terms of leads and possible sales we would have recorded.
But so far...
These result is impressive and would definitely get the client very busy with call sessions with potential leads.