#WebDesigner: Give clients a system.
#ImposterSyndrome is (often) a lack of confidence in yourself. One way to conquer that is to put your confidence in a system.
First step: Your website.
Second: Email newsletter.
Third: Blog Content.
(Depending on industry) #Thread
#ImposterSyndrome is (often) a lack of confidence in yourself. One way to conquer that is to put your confidence in a system.
First step: Your website.
Second: Email newsletter.
Third: Blog Content.
(Depending on industry) #Thread
(Rabbit trail: Imposter syndrome hasn't gone away for me in 10 years of business.
Don't ignore it. Acknowledge it, then follow @samanthademers to learn how to tackle it)
Don't ignore it. Acknowledge it, then follow @samanthademers to learn how to tackle it)
@samanthademers When you have a clear system, it's easy for clients to see their needs are beyond "I want a website" without them having to commit beyond "I need a website"
They came to you for a website, but they're going to need more than that.
This is a great seed to plant.
They came to you for a website, but they're going to need more than that.
This is a great seed to plant.
@samanthademers Help them understand upfront that a website is a tool, not a result.
@Billrice says "If you had to choose, would you want a beautiful website or a website that works beautifully. The good news is you can have both."
@Billrice says "If you had to choose, would you want a beautiful website or a website that works beautifully. The good news is you can have both."
@samanthademers @billrice Tell your clients "The website is only one piece of the puzzle, but it's the foundational piece. After that, we need to get in front of your audience and email is the best way to do that."
Why? Customers have passive attention and active attention.
Why? Customers have passive attention and active attention.
@samanthademers @billrice How are your clients maximizing attention?
Offer your potential client a 40-point website and social media evaluation to find out where they're leveraging passive and active customer attention best:
adammclaughlin.gumroad.com
Offer your potential client a 40-point website and social media evaluation to find out where they're leveraging passive and active customer attention best:
adammclaughlin.gumroad.com
@samanthademers @billrice PASSSIVE VS ACTIVE ATTENTION:
Social media gets your brand passive attention:
Cat Pic.
Cousin got engaged.
Your new product.
Customer isn't thinking about your product and it gets in front of them.
The challenge: Most posts get 5% reach - 1000 follows means 50 people see it.
Social media gets your brand passive attention:
Cat Pic.
Cousin got engaged.
Your new product.
Customer isn't thinking about your product and it gets in front of them.
The challenge: Most posts get 5% reach - 1000 follows means 50 people see it.
@samanthademers @billrice Website has active attention. Your customer found you and now you have 100% of the attention of someone who found you.
But no customer wakes up in the morning, grabs their phone, and looks to see what's new on your website.
They have to be looking for you to find your website.
But no customer wakes up in the morning, grabs their phone, and looks to see what's new on your website.
They have to be looking for you to find your website.
@samanthademers @billrice Email is the best of both. A customer can be checking their email passively and you show up - Better than social media (5% engagement), most email newsletters see a 20% open rate.
Then link to something on your website to gain their active attention.
Then link to something on your website to gain their active attention.
@samanthademers @billrice Tell your client: we have to start with your website. Emails won't help if people have a hard time navigating once they get to your website.
Next, we need to build an email list so we get in front of more people.
How to build an email list?
Next, we need to build an email list so we get in front of more people.
How to build an email list?
@samanthademers @billrice Use a combination of online and offline.
Ask people in your store to drop a business card for a raffle. Give away a free dessert on birthdays.
On your website, offer a coupon or ebook in exchange for an email address.
THEN follow up monthly or weekly (depending on industry).
Ask people in your store to drop a business card for a raffle. Give away a free dessert on birthdays.
On your website, offer a coupon or ebook in exchange for an email address.
THEN follow up monthly or weekly (depending on industry).
@samanthademers @billrice Once we've got that system in place, we need to get more people to your website to get more people to join your email.
We'll increase your google search results with more content on your website by blogging weekly about your product, services and industry.
We'll increase your google search results with more content on your website by blogging weekly about your product, services and industry.
@samanthademers @billrice Notice that instead of selling yourself ( imposter syndrome) you're selling a system that can produce results for any business in any industry.
A client came to you for a website, and now sees the need for a monthly service package for web maintenance, email, and blog content.
A client came to you for a website, and now sees the need for a monthly service package for web maintenance, email, and blog content.
@samanthademers @billrice If they're getting 3 quotes just for a website, you now stand out against the competition because you're going to help them build a system that gets results.
The other guys just talked about colors, software, and stock photos on a one-and-done web design.
The other guys just talked about colors, software, and stock photos on a one-and-done web design.
@samanthademers @billrice If you lack the confidence to sell yourself, sell the system. Let the client know they can build one step at a time.
They came for a website, you can give them a website...
...but plant the seed that there's more to the strategy.
BONUS POINTS:
They came for a website, you can give them a website...
...but plant the seed that there's more to the strategy.
BONUS POINTS:
@samanthademers @billrice Frame your strategy to match your brand. This will make the strategy sound unique to you - something that others can't copy.
...like calling a burger a "Big Mac" or a "Whopper" instead of just a hamburger.
...like calling a burger a "Big Mac" or a "Whopper" instead of just a hamburger.
@samanthademers @billrice If your brand is ABC websites maybe the strategy is:
Always Responsive Website
Bring in more email addresses
Content Growth
Now ABC brand is selling the ABC marketing strategy - now NOBODY else can copy that.
It sounds unique to you and your brand.
Always Responsive Website
Bring in more email addresses
Content Growth
Now ABC brand is selling the ABC marketing strategy - now NOBODY else can copy that.
It sounds unique to you and your brand.
@samanthademers @billrice Find this thread helpful? Give it a share. Give me a follow. Send me a DM with questions!
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