In 1999, a reporter confronted Bezos:
“Is customer-obsession profitable?”
Bezos made him regret those words.
Here’s his customer-first method to build products (& how to use it):
“Is customer-obsession profitable?”
Bezos made him regret those words.
Here’s his customer-first method to build products (& how to use it):
In 1999, CNBC thinks Bezos is going to fail.
Every response Bezos has is the same:
The only business model is to be the best customer experience.
The customer-focus turned Amazon from a small bookstore into a $T behemoth.
Here's how:
youtube.com
Every response Bezos has is the same:
The only business model is to be the best customer experience.
The customer-focus turned Amazon from a small bookstore into a $T behemoth.
Here's how:
youtube.com
The method:
Amazon writes the future press release (before they build product)
They build the product with the best customer experience in the press release
The press release includes:
• Problem
• Solution
• How the product works
• Customer and leadership quotes
Amazon writes the future press release (before they build product)
They build the product with the best customer experience in the press release
The press release includes:
• Problem
• Solution
• How the product works
• Customer and leadership quotes
So here's how you can use the Amazon method (to make your customers raving fans): 👇
1/ Label the target customer:
You need an in-depth understanding of your target customer to write how your solution impacts them.
• Demographics (ex: age, gender)
• Behavioral (ex: benefits bought, loyalty)
• Psychographic (ex: social class, lifestyle)
Example below:
You need an in-depth understanding of your target customer to write how your solution impacts them.
• Demographics (ex: age, gender)
• Behavioral (ex: benefits bought, loyalty)
• Psychographic (ex: social class, lifestyle)
Example below:
2/ Understand customer pains (better than anyone)
These pains help you visualize the impact each product has on the customer.
Ask your customers questions like:
• What's the hardest part? Why?
• What have you done to solve?
• Tell me about the last time you had the problem?
These pains help you visualize the impact each product has on the customer.
Ask your customers questions like:
• What's the hardest part? Why?
• What have you done to solve?
• Tell me about the last time you had the problem?
3/ Write the press release (before you build)
The press release prioritizes the impact to the customers.
Tweak your press release until your customer is ecstatic with your solution
Include:
• Problem
• Solution
• How the product works
• Customer and leadership quotes
The press release prioritizes the impact to the customers.
Tweak your press release until your customer is ecstatic with your solution
Include:
• Problem
• Solution
• How the product works
• Customer and leadership quotes
Amazon's success came from differentiating the business with customer obsession.
But finding your unique advantage is hard.
So every Thursday I share tips to differentiate your business to build a raving customer-base.
Join 10,763+ others here (for $0):
brianfoconnor.beehiiv.com
But finding your unique advantage is hard.
So every Thursday I share tips to differentiate your business to build a raving customer-base.
Join 10,763+ others here (for $0):
brianfoconnor.beehiiv.com
That's a wrap!
If you found this thread valuable:
1. Give me a follow to learn to grow your business → @BrianFOConnor
2. Retweet the top tweet to bookmark and share with others
Here's the link to go back to the top:
If you found this thread valuable:
1. Give me a follow to learn to grow your business → @BrianFOConnor
2. Retweet the top tweet to bookmark and share with others
Here's the link to go back to the top:
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