Hot take: Search engines won’t die, but if SEO is your main channel, you're screwed.
How ChatGPT and its competitors will upend digital marketing this year:
How ChatGPT and its competitors will upend digital marketing this year:
You may not know this, but I’m a pro SEO.
In my career, I’ve taken multiple companies to page 1, rank 1 — for highly competitive sets of terms even.
I’ve single-handedly used SEO to acquire users and customers resulting in millions of dollars in recurring revenue.
In my career, I’ve taken multiple companies to page 1, rank 1 — for highly competitive sets of terms even.
I’ve single-handedly used SEO to acquire users and customers resulting in millions of dollars in recurring revenue.
But everything’s changing thanks to ChatGPT.
Microsoft estimates that 50% of search queries could go to chat instead of search.
If SEO is your main acquisition strategy, that could be a devastating outcome.
Microsoft estimates that 50% of search queries could go to chat instead of search.
If SEO is your main acquisition strategy, that could be a devastating outcome.
For how fast the shift will happen, look at the record-breaking adoption of ChatGPT.
100 million active users in January, just 2 months after launch.
It took the viral sensation TikTok 9 months to reach 100 million active users.
100 million active users in January, just 2 months after launch.
It took the viral sensation TikTok 9 months to reach 100 million active users.
And once Bing rolls out a proper chatbot, potentially as early as next month?
Search traffic and SEO will never look the same again.
Here are 6 trends that’ll take hold this year:
Search traffic and SEO will never look the same again.
Here are 6 trends that’ll take hold this year:
🔸 Rise in gated content
We’re going to see more content that isn’t available online.
People’s and company’s best ideas will be kept away from web scrapers and the AIs that could be trained with that content.
Private email lists and communities will grow.
We’re going to see more content that isn’t available online.
People’s and company’s best ideas will be kept away from web scrapers and the AIs that could be trained with that content.
Private email lists and communities will grow.
🔸 Combined AI + Search
Large language models are still problematic in returning results that sometimes look correct, but are wrong.
A fact-checking component will emerge that makes it easier to compare the AI’s answer to what else is available on the web.
Large language models are still problematic in returning results that sometimes look correct, but are wrong.
A fact-checking component will emerge that makes it easier to compare the AI’s answer to what else is available on the web.
🔸 Paid subscriptions rise
Monetization from search traffic alone will no longer be an option for many publishers and creators.
Businesses big and small will need to shift to paid subscriptions or other monetization methods to survive.
Monetization from search traffic alone will no longer be an option for many publishers and creators.
Businesses big and small will need to shift to paid subscriptions or other monetization methods to survive.
🔸 Major publishers fall
Websites that have been staples of information for the last 2 decades will be forced to close or sell.
Larger entities that can endure the storm will buy up many smaller publishers at fire-sale prices.
Websites that have been staples of information for the last 2 decades will be forced to close or sell.
Larger entities that can endure the storm will buy up many smaller publishers at fire-sale prices.
🔸 Power in influencers
Paying to access someone else’s audience will become even more powerful than it is already.
Influencer sponsorship rates will rise, and influencer partnerships will become commonplace.
(@StabilityAI @midjourney @OpenAI @novelaiofficial my DMs are open.)
Paying to access someone else’s audience will become even more powerful than it is already.
Influencer sponsorship rates will rise, and influencer partnerships will become commonplace.
(@StabilityAI @midjourney @OpenAI @novelaiofficial my DMs are open.)
@StabilityAI @midjourney @OpenAI @novelaiofficial 🔸 Better resource libraries and tools
Free tools and template libraries have always been strong marketing assets.
With AI, they become even more so.
Even better, train your own AI model and offer it as a free tool that provides better results than standard ChatGPT.
Free tools and template libraries have always been strong marketing assets.
With AI, they become even more so.
Even better, train your own AI model and offer it as a free tool that provides better results than standard ChatGPT.
@StabilityAI @midjourney @OpenAI @novelaiofficial 🔹 SEO is dead. Long live SEO.
Am I giving up on search?
No.
I’m actually investing in it.
There are still many topics where search wins because the information is 1) more recent and 2) has a point of view.
Am I giving up on search?
No.
I’m actually investing in it.
There are still many topics where search wins because the information is 1) more recent and 2) has a point of view.
@StabilityAI @midjourney @OpenAI @novelaiofficial But many strategies that were once viable with search soon won’t be.
This puts audience-building back on the table as one of the next best acquisition strategies.
This puts audience-building back on the table as one of the next best acquisition strategies.
@StabilityAI @midjourney @OpenAI @novelaiofficial Whatever business you’re in, there’s a decent chance you need to begin preparing for this inevitability now.
If you don’t, you’ll be caught up with everyone else as the SEO rug is swept out beneath your feet.
If you don’t, you’ll be caught up with everyone else as the SEO rug is swept out beneath your feet.
@StabilityAI @midjourney @OpenAI @novelaiofficial That's all for now.
If you want someone to help you lead you through the next 2 years of massive change, follow me @thatroblennon.
And please Like/RT/Comment is you got value so that others might see this:
If you want someone to help you lead you through the next 2 years of massive change, follow me @thatroblennon.
And please Like/RT/Comment is you got value so that others might see this:
@StabilityAI @midjourney @OpenAI @novelaiofficial Btw, 6,223+ subscribers get AI writing, business, and audience-building help every week:
• 1 Big how-to or story/lesson
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• 1 Big how-to or story/lesson
• 1 Writing deconstruction
• 1 Tactic I use all the time
• 1 Genius AI writing prompt
• 1x each week
pages.roblennon.xyz
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