"How can I write cold emails that gets positive responses like attracting bees to honey?'
The answer is using a 3 Question Framework that pretty much always works gold if you do it right.
And works for writing cold emails for any B2B product or service.
🧵THREAD
The answer is using a 3 Question Framework that pretty much always works gold if you do it right.
And works for writing cold emails for any B2B product or service.
🧵THREAD
It’s based on the idea that each prospect you contact cold is going to be subconsciously asking the following 3 questions as they read your cold email message:
➡️ Who are you?
➡️What do you want?
➡️ Why should I give a shit?
I’ll break this down...
➡️ Who are you?
➡️What do you want?
➡️ Why should I give a shit?
I’ll break this down...
1️⃣ Who are you?
This is straightforward, telling them who you are and that’s it.
When you contact someone, they are gonna be thinking straight up, who the hell are you?
Tell them straight up, no bullshit.
This is straightforward, telling them who you are and that’s it.
When you contact someone, they are gonna be thinking straight up, who the hell are you?
Tell them straight up, no bullshit.
2️⃣ What do you want?
This is where you tell them WHY you’re reaching out and what your Offer is. And this is also applicable for anything really, getting on a podcast, getting some interview, even landing a job.
Tell em what your Offer is straight up, no fluff.
This is where you tell them WHY you’re reaching out and what your Offer is. And this is also applicable for anything really, getting on a podcast, getting some interview, even landing a job.
Tell em what your Offer is straight up, no fluff.
3️⃣ Why should I give a shit?
This is where the age ol marketing idiom of WIIFM (what’s in it for me) is gonna save you.
Tell them the end benefit/result that the thing you’re selling is going to give them.
This is where the age ol marketing idiom of WIIFM (what’s in it for me) is gonna save you.
Tell them the end benefit/result that the thing you’re selling is going to give them.
Ideally, it’s the desired end result you KNOW they already want from target market research you've conducted.
Even better if there is a quantifiable tangible result you can mention as in my experience, this always tends to get the most attention.
That’s it!
Even better if there is a quantifiable tangible result you can mention as in my experience, this always tends to get the most attention.
That’s it!
This is what I always use when writing cold emails and always works gold.
Try it out, hope it works well for you.
And if you enjoyed this post, RT + Like and follow me at: @HankinLeigh23
Try it out, hope it works well for you.
And if you enjoyed this post, RT + Like and follow me at: @HankinLeigh23
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