Most people suck at writing effective copy.
But if you learn these 8 copywriting formulas, I guarantee you won't:
But if you learn these 8 copywriting formulas, I guarantee you won't:
1. A-I-U
It stands for:
• Attention: Capture attention
• Interest: Provide further context
• Urgency: Create urgency for action
This works great for written content like threads & articles:
It stands for:
• Attention: Capture attention
• Interest: Provide further context
• Urgency: Create urgency for action
This works great for written content like threads & articles:
2. A-I-D-A
It stands for:
• Attention: Headline
• Interest: Add more context
• Desire: What they want to achieve
• Action: Action required for the outcome
I love this with content (but also landing pages):
It stands for:
• Attention: Headline
• Interest: Add more context
• Desire: What they want to achieve
• Action: Action required for the outcome
I love this with content (but also landing pages):
3. P-A-S
It stands for:
• Problem: Issue plaguing the reader
• Agitate: Amplify the problem
• Solution: How to solve it
One of the most fundamental formulas to learn:
It stands for:
• Problem: Issue plaguing the reader
• Agitate: Amplify the problem
• Solution: How to solve it
One of the most fundamental formulas to learn:
4. B-A-B
It stands for:
• Before: Life before transformation
• After: Life after transformation
• Bridge: How to get there
Effective for painting the desired "transformation:"
It stands for:
• Before: Life before transformation
• After: Life after transformation
• Bridge: How to get there
Effective for painting the desired "transformation:"
5. The P-P-P-P Framework
It stands for:
• Picture: describe the situation
• Promise: what you'll deliver
• Proof: Testimonials, etc.
• Push: Call-to-action
The ultimate "hero section" value stack:
It stands for:
• Picture: describe the situation
• Promise: what you'll deliver
• Proof: Testimonials, etc.
• Push: Call-to-action
The ultimate "hero section" value stack:
6. A-I-D-C-A
Stands for:
• Attention: Pull them in
• Information: What it's about
• Desire: The problem worth solving
• Conviction: Prove that this offer works
• Action: Copy used to nudge taking action
Think AIDA with added persuasion:
Stands for:
• Attention: Pull them in
• Information: What it's about
• Desire: The problem worth solving
• Conviction: Prove that this offer works
• Action: Copy used to nudge taking action
Think AIDA with added persuasion:
7. F-A-B
Stands for:
• Feature: What it does
• Advantage: How it helps
• Benefit: Why that's important
Another foundational framework.
(Used by companies like Apple):
Stands for:
• Feature: What it does
• Advantage: How it helps
• Benefit: Why that's important
Another foundational framework.
(Used by companies like Apple):
8. P.A.S.T.O.R.
Stands for:
• Problem: An issue
• Amplify: Agitate the pain
• Story: Share how it was solved
• Testimonial: Share a real case study
• Offer: Reveal the solution to the problem
• Response: Call to action encouraging the buy
(Sorry the pic is small):
Stands for:
• Problem: An issue
• Amplify: Agitate the pain
• Story: Share how it was solved
• Testimonial: Share a real case study
• Offer: Reveal the solution to the problem
• Response: Call to action encouraging the buy
(Sorry the pic is small):
Recap:
8 formulas to write world-class copy:
• P.A.S.T.O.R.
• A.I.D.C.A.
• P-P-P-P
• A.I.D.A.
• B.A.B.
• P.A.S.
• F.A.B.
• A.I.U.
8 formulas to write world-class copy:
• P.A.S.T.O.R.
• A.I.D.C.A.
• P-P-P-P
• A.I.D.A.
• B.A.B.
• P.A.S.
• F.A.B.
• A.I.U.
Happy building ✌️
Which ones did I miss? Comment them below!
If you liked this, please help me with two things:
1. Follow me @jonbrosio for more rad content
2. RT the first tweet to share this with your friends!
Which ones did I miss? Comment them below!
If you liked this, please help me with two things:
1. Follow me @jonbrosio for more rad content
2. RT the first tweet to share this with your friends!
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