Building a burger empire
This is a story of how Ramly bin Mokni turned RM2k into a RM1 bil business. Familiar name? He is the eponymous founder of Ramly Burger
Ramly Group is amongst the biggest home-grown consumer packaged goods (CPG) co, if not the biggest
His journey ππ
This is a story of how Ramly bin Mokni turned RM2k into a RM1 bil business. Familiar name? He is the eponymous founder of Ramly Burger
Ramly Group is amongst the biggest home-grown consumer packaged goods (CPG) co, if not the biggest
His journey ππ
What inspired him?
Whilst working as a butcher, he discovered that most fresh meat sources were unsure to be Halal or not.
Together with his wife, he decided to start producing Halal-certified meat source, develop clean & good-quality halal Western fast-food chain in MY
>>
Whilst working as a butcher, he discovered that most fresh meat sources were unsure to be Halal or not.
Together with his wife, he decided to start producing Halal-certified meat source, develop clean & good-quality halal Western fast-food chain in MY
>>
The early days
He started the business of making patties from his home in 1978 together with his wife. He applied for a loan from MARA of RM7k but was rejected.
He seeded the business with his own capital of RM2k, started producing 200 burger patties a day.
>>
He started the business of making patties from his home in 1978 together with his wife. He applied for a loan from MARA of RM7k but was rejected.
He seeded the business with his own capital of RM2k, started producing 200 burger patties a day.
>>
It didnβt start out great..
Demand was poor as burger wasnβt a thing with Malaysians then. He persisted, setting up his own burger stall and tweaking the flavor to suit local taste buds.
>>
Demand was poor as burger wasnβt a thing with Malaysians then. He persisted, setting up his own burger stall and tweaking the flavor to suit local taste buds.
>>
His persistence paid off
From 200 patties a day, they grew to making 3,000 patties a day in their own home, to 100,000 patties a day in a factory and now making 1,000,000 patties a day in its newly expanded factory.
Watch a tour of their plant:
youtube.com
>>
From 200 patties a day, they grew to making 3,000 patties a day in their own home, to 100,000 patties a day in a factory and now making 1,000,000 patties a day in its newly expanded factory.
Watch a tour of their plant:
youtube.com
>>
RM1 bil sales - achievement unlocked
In 2019, their revenue was RM1billion with a 70% local market and 30% export.
30,000 micro-entrepreneurs leveraging on the Ramly brand to make a living.
>>
In 2019, their revenue was RM1billion with a 70% local market and 30% export.
30,000 micro-entrepreneurs leveraging on the Ramly brand to make a living.
>>
**Pause sekejap**
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Whatβs next?
Ramly group will be investing RM500mil to expand its production by 6x to making 6 mil patties a day.
They have their own retail front as well with 16 Ramly Halal Marts and 12 Halal Kiosks with aspiration to hit 450 branches in years to come.
>>
Ramly group will be investing RM500mil to expand its production by 6x to making 6 mil patties a day.
They have their own retail front as well with 16 Ramly Halal Marts and 12 Halal Kiosks with aspiration to hit 450 branches in years to come.
>>
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