I scaled my dropshipping store to over $600,000/month within 8 months with 0 eCom experience.
High Ticket eCom MASTER THREAD๐งต
Thread #2 of 10 (Follow me for more to come).
Here is EXACTLY how to choose a Profitable Niche in 2023 ๐ฏ
High Ticket eCom MASTER THREAD๐งต
Thread #2 of 10 (Follow me for more to come).
Here is EXACTLY how to choose a Profitable Niche in 2023 ๐ฏ
First things first:
๐ผ If you missed Part 1 on setting up your business:
๐ Here's the link:
Now...let's get into choosing a profitable niche
๐ผ If you missed Part 1 on setting up your business:
๐ Here's the link:
Now...let's get into choosing a profitable niche
// Step 1: Should you choose a NICHE or a GENERAL Store ?
โ Benefits of a GENERAL store
โ Many more suppliers to contact
โ Quicker results (close a bunch of suppliers + run ads)
โ Likely will not need to pivot
โ Can niche down/specialize as you progress
โ Benefits of a GENERAL store
โ Many more suppliers to contact
โ Quicker results (close a bunch of suppliers + run ads)
โ Likely will not need to pivot
โ Can niche down/specialize as you progress
โ Disadvantages of GENERAL Store
โ Less of a "brand" (you sell a bunch of stuff)
โ Difficult to rank SEO (not an "expert" in any 1 thing)
โ Often reliant upon ads
โ Lower conversion rate
โ Less of a "brand" (you sell a bunch of stuff)
โ Difficult to rank SEO (not an "expert" in any 1 thing)
โ Often reliant upon ads
โ Lower conversion rate
โ Benefits of a NICHE Store
โ Higher margins (less reliant on ads)
โ Higher conversion rate
โ Simpler/Less relationships to manage
โ Stronger brand
โ Easier to rank for SEO
โ Higher margins (less reliant on ads)
โ Higher conversion rate
โ Simpler/Less relationships to manage
โ Stronger brand
โ Easier to rank for SEO
โ Disadvantages of NICHE Store
โ Longer time period to see results (limited # suppliers)
โ May need to pivot if not seeing results
โ Far less suppliers to contact - Growth may be capped.
โ Longer time period to see results (limited # suppliers)
โ May need to pivot if not seeing results
โ Far less suppliers to contact - Growth may be capped.
So....what should you choose?
๐ Best case: You will find a happy medium between niche/general store.
For example:
"Heat" - You can sell fire pit tables, fireplaces, wood stoves, heaters, furnaces, etc.
This way, you get the benefits of both general and a niche store.
๐ Best case: You will find a happy medium between niche/general store.
For example:
"Heat" - You can sell fire pit tables, fireplaces, wood stoves, heaters, furnaces, etc.
This way, you get the benefits of both general and a niche store.
High Ticket eCom stores that walk the balance between general/niche stores (central theme but many products) โฌ๏ธ
๐ Mobility Equipment: mobilityparadise.com
๐ Fitness Equipment: recoveryforathletes.com
๐ Fire: firepitsdirect.com
๐ Security: armadillosafes.com
๐ Mobility Equipment: mobilityparadise.com
๐ Fitness Equipment: recoveryforathletes.com
๐ Fire: firepitsdirect.com
๐ Security: armadillosafes.com
// Step 0
To get ideas,
> Go to Home Depot, Wayfair and look at the categories OR
๐ Ask chat GPT "Provide me a list of 50 high ticket dropsipping products that are regularly sold for over $1,000"
To get ideas,
> Go to Home Depot, Wayfair and look at the categories OR
๐ Ask chat GPT "Provide me a list of 50 high ticket dropsipping products that are regularly sold for over $1,000"
Once you have some niche ideas in mind,
For a "high-level niche" - I recommend trying to find 5+ PRODUCT TYPES that meet the following
1. High price piont
2. Product demand 5,000+
3. Non seasonal
4. No brand loyalty
5. Uniqueness
For a "high-level niche" - I recommend trying to find 5+ PRODUCT TYPES that meet the following
1. High price piont
2. Product demand 5,000+
3. Non seasonal
4. No brand loyalty
5. Uniqueness
// Step 1 - Verifying Price Point ๐ค
1. Go to Google Shopping
2. Type in "Buy [product type] online"
3. On the side, filter by price over $1,000
4. Check if there is a large contingent of the product type selling at a high price point.
1. Go to Google Shopping
2. Type in "Buy [product type] online"
3. On the side, filter by price over $1,000
4. Check if there is a large contingent of the product type selling at a high price point.
Here's an example:
As you can see below, there is a large # of brands selling electric skateboards for over $1,000.
As you can see below, there is a large # of brands selling electric skateboards for over $1,000.
// Step 2: Assessing Product Demand
1. Go to Ahrefs, Semrush, or some other Keyword tool
2. Type in [product type] into the tool
3. Verify that there is over 5,000 searches/mo
1. Go to Ahrefs, Semrush, or some other Keyword tool
2. Type in [product type] into the tool
3. Verify that there is over 5,000 searches/mo
// Step 3: Assessing seasonality
On the graph in the photo above, you can see it is relatively stable.
To show what a "seasonal" product WOULD look like, see fireplaces below.
While some swings are fine, try to keep it to a minimum OR [ctd...]
On the graph in the photo above, you can see it is relatively stable.
To show what a "seasonal" product WOULD look like, see fireplaces below.
While some swings are fine, try to keep it to a minimum OR [ctd...]
Sell products on your store that are inversely correlated - for example, fire pits and fireplaces.
That way, the seasonality between both will be balanced out.
That way, the seasonality between both will be balanced out.
// Step 4: Assessing brand loyalty
While this is not perfect- ask yourself, when you think of a product type, do brands immediately come to mind.
For example
๐ Cell phone: Apple, Android
๐ Headphones: Beats, Bose,
๐ Farm Equip: John Deere.
While this is not perfect- ask yourself, when you think of a product type, do brands immediately come to mind.
For example
๐ Cell phone: Apple, Android
๐ Headphones: Beats, Bose,
๐ Farm Equip: John Deere.
Ideally - you will NOT think of a particular brand when you consider the product type.
For example:
>Sauna
>Trailer
>Mobility scooter
AVOID products with strong brand loyalty.
For example:
>Sauna
>Trailer
>Mobility scooter
AVOID products with strong brand loyalty.
// Step 5: Uniqueness
1. Go to Google Shopping.
2. Type in the product type
3. Sort by over $1,000
4. Scroll down to the bottom left
5. See how many stores have the product type in the name.
1. Go to Google Shopping.
2. Type in the product type
3. Sort by over $1,000
4. Scroll down to the bottom left
5. See how many stores have the product type in the name.
Here's an example of a competitive niche: Grills
As you can see - there is a whole bunch of stores that have grill/bbq directly in the name.
This would indicate a competitive niche
As you can see - there is a whole bunch of stores that have grill/bbq directly in the name.
This would indicate a competitive niche
Here's an example of a NON competitive niche: Underwater scooters
As you can see - virtually 0 stores have this in their name
As you can see - virtually 0 stores have this in their name
Once you have determined that a product type has met all 5 criteria, you can have confidence that it will be a solid niche to sell in.
NOW - importantly
๐ You COULD have a niche store selling 1 product type
๐ You could have a general store selling a whole bunch of products
NOW - importantly
๐ You COULD have a niche store selling 1 product type
๐ You could have a general store selling a whole bunch of products
I recommend that you try to find around 5 RELATED product types that all meet the criteria outlined above:
๐ This way, you can properly balance between having a niche AND a general store - and retain the benefits of both.
๐ This way, you can properly balance between having a niche AND a general store - and retain the benefits of both.
Thank you for reading.
MASTER THREAD SO FAR
๐ผ Thread 1: Business Set Up:
๐ฏ Thread 2: Niche Selection
MASTER THREAD SO FAR
๐ผ Thread 1: Business Set Up:
๐ฏ Thread 2: Niche Selection
If you've taken any value from these threads, I'd appreciate your support by:
1. Like and retweet the first tweet to share with your audience
2. Follow me @ecomwithbrook for High Ticket eCom content and to view the future threads.
1. Like and retweet the first tweet to share with your audience
2. Follow me @ecomwithbrook for High Ticket eCom content and to view the future threads.
By the way....if you want to work directly with me on building your OWN high ticket eCom store:
Send me a DM saying "HTEโ and I'll send you the information that you need to get started.
Let's get to work ๐ฅ๐ฅ๐ฅ
Send me a DM saying "HTEโ and I'll send you the information that you need to get started.
Let's get to work ๐ฅ๐ฅ๐ฅ
Btw....
I recently interviewed 3 students who have gone through the process, if you haven't watched those interviews yet, you can check them out below:
I recently interviewed 3 students who have gone through the process, if you haven't watched those interviews yet, you can check them out below:
1. How Jack and Joel scaled a store to $100,000/mo in under 3 months: youtu.be
2. How Christian went from $0 to $38,000 in his first 1.5 months of launching his store ($10,000 profit) youtu.be
If you're STILL unsure, I made a COMPLETE Twitter thread with a bunch of our student results:
You can check that out here:
You can check that out here:
Again - if you want to work directly with me, Send me a DM saying "HTEโ and I'll send you the information that you need to get started.
๐ง Apply for Coaching: highticketecommerce.co
๐ฏ FREE eCom Course invicta.mykajabi.com
๐น Youtube Content: youtube.com
๐ท Business IG: instagram.com
๐ฏ FREE eCom Course invicta.mykajabi.com
๐น Youtube Content: youtube.com
๐ท Business IG: instagram.com
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