The fastest way to make an extra $50k/mo in profit from your Facebook ads is by bullet-proofing your retargeting
But 70% of you don't know how or where to start
Here is my complete roadmap that will help you combat iOS update:
But 70% of you don't know how or where to start
Here is my complete roadmap that will help you combat iOS update:
Let’s start with the easiest one
1. DPA ads
Set up DPA based on the data from the “Time lag” section of Google Analytics.
There you can see in what period after visiting your website people are converting the most.
That’s crucial in setting up your catalog campaign.
1. DPA ads
Set up DPA based on the data from the “Time lag” section of Google Analytics.
There you can see in what period after visiting your website people are converting the most.
That’s crucial in setting up your catalog campaign.
We put most of our retargeting budget into those few days, that’s the time period in which you are gonna convert them easiest
Segment the users who added to the cart in 1d, 2-5d, 5-10d, and 10-30d
Start with just a reminder that they forgot to buy or left something in the cart
Segment the users who added to the cart in 1d, 2-5d, 5-10d, and 10-30d
Start with just a reminder that they forgot to buy or left something in the cart
For other days of segmentation, use different objection-handling copies cause you don’t know what exactly is stopping them from buying.
Good examples are a money-back guarantee or hassle-free returns.
For the latest segment use testimonials or discount copies.
Good examples are a money-back guarantee or hassle-free returns.
For the latest segment use testimonials or discount copies.
2) Video watchers' audience
We all know that after the ios update retargeting audiences are not effective as before.
But that doesn’t apply to video watchers' audiences.
Why?
Because they are on-platform audiences and are not affected. FB still has all the data about them.
We all know that after the ios update retargeting audiences are not effective as before.
But that doesn’t apply to video watchers' audiences.
Why?
Because they are on-platform audiences and are not affected. FB still has all the data about them.
In order for this strategy to work, your custom audiences need to be pretty large.
We launch all our ads grouped by similarity. We call it a bucket.
It could be the style of a video, like a testimonial or unboxing, or maybe an offer, like a sale ad, giveaway ad, or an angle.
We launch all our ads grouped by similarity. We call it a bucket.
It could be the style of a video, like a testimonial or unboxing, or maybe an offer, like a sale ad, giveaway ad, or an angle.
We create 75% of video watchers in the last 90d of EACH bucket, but retarget them with another piece of content - that’s absolutely crucial.
So if you saw the unboxing video, later you’ll see the testimonial video
If you saw a testimonial video, you’ll see a meme-style ad
So if you saw the unboxing video, later you’ll see the testimonial video
If you saw a testimonial video, you’ll see a meme-style ad
If you saw a meme-style ad, you’ll see a new product ad. And so on
You want them to have multiple touchpoints with your brand.
We would say that 75% is a strong indicator that the user is interested in the product.
If we notice this segment is working great we would expand it.
You want them to have multiple touchpoints with your brand.
We would say that 75% is a strong indicator that the user is interested in the product.
If we notice this segment is working great we would expand it.
One way would be to lower the percentage of video watched, from 75% to 50%, and the other would be to extend it from 30d to 90d.
Basically, we extend both vertically (by the percentage of videos watched) and horizontally (by time period).
Basically, we extend both vertically (by the percentage of videos watched) and horizontally (by time period).
3) Leveraging the engager's audience of your influencers
When working with influencers, we don’t use “branded content” as that campaign only allows promoting an existing post from an influencer page/profile
That’s why we ask for access to the influencers’ FB page and IG handle
When working with influencers, we don’t use “branded content” as that campaign only allows promoting an existing post from an influencer page/profile
That’s why we ask for access to the influencers’ FB page and IG handle
That way you can create custom audiences out of their FB and IG engagers
They are also not affected by iOS updates, and you are getting a highly relevant audience
Combine it with content they already created for you and run it under their page to their follower, and see ROAS 🚀
They are also not affected by iOS updates, and you are getting a highly relevant audience
Combine it with content they already created for you and run it under their page to their follower, and see ROAS 🚀
BONUS:
Check your buy-to-detail ratio in GA.
You can check it in:
Conversion - Ecomm - Product performance - Cart-to-detail ratio & Buy-to-detail ratio.
Check your buy-to-detail ratio in GA.
You can check it in:
Conversion - Ecomm - Product performance - Cart-to-detail ratio & Buy-to-detail ratio.
In most cases with stores with various products or different variations, there are 1 or 2 hidden gems - e.g. products that have that percentage higher than the average for the store
We then decide to run create specific ads about those particular products and lead to those PDPs
We then decide to run create specific ads about those particular products and lead to those PDPs
You can also create a carousel ad with the best product pages as destination links.
That gives us a nice little push because each percentile matters.
That gives us a nice little push because each percentile matters.
If you are a DTC brand and want to see this implemented in your funnel, check if you qualify for a free audit of your ad account:
inspirebrandsgroup.typeform.com
inspirebrandsgroup.typeform.com
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