Noah Kagan
Noah Kagan

@noahkagan

15 Tweets 9 reads Feb 22, 2023
If you focus on results from the start, you’re doomed to fail.
What do I do instead?
I follow The Law of 100:
A quick backstory.
A photography class was split into two groups:
1. Quantity
2. Quality
The quantity group had to take 100 photos. The quality group just had to take ONE perfect photo.
The results?
The quantity group CRUSHED it. Their quality was WAY better.
Here's why:
While the quality group obsessed over taking the perfect photo, the quantity group experimented more, learned from mistakes, and improved every time.
Practice trumps perfection.
Introducing, The Law of 100:
Put in 100 reps of anything and completely ignore the results.
• Starting a podcast? Record 100 episodes.
• Launching a newsletter? Send 100 emails.
• Learning the guitar? Practice for 100 days.
It’s counterintuitive, I know.
Here's how to make it work:
1/ Pick your day of the week
Create an association between a specific day and the task at hand.
Every Wednesday, I send out a newsletter NO MATTER WHAT.
Do whatever it takes to get your rep.
2/ Reduce the friction
• If you’re doing YouTube, keep your camera out.
• If you’re growing a business, email ONE customer.
• If you're learning chess, leave your chess set on the table.
Reduce the friction that stops you from doing.
Make it easy for yourself to succeed.
3/ Get an accountability buddy
Every Sunday for the past 8 years, I email my friend Adam everything I said I’d do last week and everything I say I’ll do this week.
It holds me accountable and ensures I’m focused.
Find someone you respect to help you on your journey.
4/ Join a community
Whatever you’re doing, surround yourself with people trying to do the same.
• Find a local meetup
• Join a Facebook group
It’s helpful seeing others failing or succeeding on the same journey as you.
You won’t feel alone and you’ll know you can do it.
5/ Take a break
When I’m feeling out of it, I go for a walk.
I come back feeling refreshed and ready for the day.
If you’re not feeling great, do the same.
It’s okay to rest, so long as you don’t give up.
6/ Reflect on what’s working
Seeing the progress you’ve made is an AMAZING feeling. It also helps you speed up!
So take a step back, reflect on what’s worked, and do more of that.
Double down where it counts.
7/ Have a clear why
If you’re starting a business, remind yourself daily why you’re doing it.
My mission is to help solopreneurs, and I tell myself this everyday.
It’s easy to get discouraged trying something new. Remembering why it matters is critical.
8/ Make it fun
After I launched my podcast, it started feeling like a job. It owned me.
So instead of quitting, I asked: what can I do to make this more fun?
• Outsource it
• Switch the format
• Change the day of the week
If something doesn't work, mix it up.
9/ Reward yourself
Every Friday, if I’ve accomplished my weekly goals, I treat myself to breakfast tacos. It’s simple, but something I love.
My point:
Give yourself something to look forward to.
Be proud of yourself. Your consistency should be recognized!
How to crush your goals in 9 simple steps:
1. Pick a day of the week for action
2. Reduce the friction on inputs
3. Become more accountable
4. Join a legit community
5. Take breaks (often)
6. Double down on it
7. Know your why
8. Make it fun
9. Celebrate
We all have dreams in life. Why not make it easier to achieve them? The Law of 100 will help you get there.
If you got value from this thread:
1. Follow me @noahkagan for more of these
2. RT the tweet below to share with your friends

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