We're spending 6 figures per week on TikTok ads π
Here's what's working best right now when it comes to ad creative testing π
π§΅THREAD
Here's what's working best right now when it comes to ad creative testing π
π§΅THREAD
Generally, what weβve found working best on TikTok is isolating creative tests in single ad ad groups.
Why?π
Why?π
TikTok doesnβt do a great job of distributing spend efficiently across ads.
Its algorithm isn't the same as Meta and isn't as good at identifying winners on it's own.
Its algorithm isn't the same as Meta and isn't as good at identifying winners on it's own.
If you focus on one ad group, you have a better understanding of winning elements when isolating the creative variable.
Once you find a winner, move this into core campaigns + scale the ad groups vertically.
Obviously, not every brand or account is the same & we have found that having multiple ads under one ad group can work well.
We see this for higher AOV brands but it's a minority.
We see this for higher AOV brands but it's a minority.
As always, testing is key & if you don't feel like doing this yourself and/or can't create and test 10+ creatives per week, we can help you out.
Thanks for reading! If you got value from this, please RT.
We're currently offering a free creative audit and strategy roadmap.
Book here to get yours: calendly.com
We're currently offering a free creative audit and strategy roadmap.
Book here to get yours: calendly.com
Loading suggestions...