1/ Backstory
Instagram’s founders left the company four years back.
Since then, they have worked on a new app for over a year.
What is the app?
Instagram’s founders left the company four years back.
Since then, they have worked on a new app for over a year.
What is the app?
2/ Personalized news feed app- Artifact
Unlike Instagram, the app is focused on articles rather than photos
It recommends content based on interests and allows discussion with friends
Artifact is a kind of TikTok for text
Unlike Instagram, the app is focused on articles rather than photos
It recommends content based on interests and allows discussion with friends
Artifact is a kind of TikTok for text
3/ How will this work?
Beta users are currently testing two features
-A feed showing articles posted by users that you have chosen to follow
-A direct message inbox so you can discuss the posts you read privately with friends.
Beta users are currently testing two features
-A feed showing articles posted by users that you have chosen to follow
-A direct message inbox so you can discuss the posts you read privately with friends.
4/ Why come back now?
Founders wanted three things to happen:
a. A big new wave in consumer technology so could attempt to catch.
b. A way to connect that wave to social technology
c. An idea for how their product could solve a problem
Founders wanted three things to happen:
a. A big new wave in consumer technology so could attempt to catch.
b. A way to connect that wave to social technology
c. An idea for how their product could solve a problem
5/ How is this different?
It will take the job of serving readers with high-quality news and information seriously
Although, in 2014, a wave of personalized news apps with names like Zite and Pulse came and went
It will be interesting to witness the future of this app.
It will take the job of serving readers with high-quality news and information seriously
Although, in 2014, a wave of personalized news apps with names like Zite and Pulse came and went
It will be interesting to witness the future of this app.
That's all guys
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