Ford Motor Turns to Industry Outsider to Reverse China Slump - The Wall Street Journal wsj.com
Despite rolling out new models tailored for the Chinese market, Ford’s sales haven’t recovered. The market share for Ford’s largest joint venture in China shrank to 1% from 4% between 2016 and 2022, according to industry data and Changan-Ford’s company filings.
From a peak of more than 900,000 units in 2016, sales from the joint venture last year dwindled to about 250,000. Ford doesn’t publish a detailed breakdown of its China sales.
In a bid to shore up its supply chain to include electric-vehicle batteries, Ford said last week that it reached a deal with Chinese battery manufacturer CATL 宁德时代.
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