9 Tweets 8 reads Feb 26, 2023
Most people suck at storytelling.
But if you master these 5 simple frameworks, I guarantee you won’t:
Use the Hero’s Journey
1) Hero receives a call to adventure
2) But refuses to go
3) He meets a guide
4) Who gives him a plan
5) He faces conflict
6) But ends up winning
7) He returns transformed
You are the guide, your reader is the hero:
Follow Pixar’s storytelling framework
• Once upon a time ___
• Every day, ___
• Then one day ___
• Because of that, ___
• Because of that, ___
• Until finally ___
Create compelling stories effortlessly:
Use the Before After Bridge
• Share the start
• Share the end outcome
• Explain how you achieved it
It creates an “open loop” which gets your reader to click and read to resolve their curiosity.
Simple framework with serious results:
But, Therefore
A quick test to see if your story sucks:
You can add “And, Then” between points.
But there’s a simple solution:
Link each section of your story with “But, Therefore”.
Why does this work?
Because it creates tension and flow:
Sell with story
• Here’s your problem
• Here’s the benefit of solving it
• Here’s why it’s hard to solve
• Here’s my solution
• Here’s how it makes your life better
• Here’re other people’s results
• Here’s how you can buy it
Less selling, more storytelling.
5 simple frameworks to master storytelling:
• But, therefore
• Pixar's story spine
• The hero's journey
• Before after bridge
• Sell with storytelling
Thanks for reading!
I recently analyzed over a 1000 of my tweets and ALL my best performers were story tweets.
So I’m learning storytelling in 2023.
Follow to ensure you don’t miss anything: @adityatheverma
And let me know your favorite framework in the comments below 👇🏻
2 years ago, I was burned out & stuck in the rate race.
Now I write for a living and compose lame songs for my daughter.
Every Saturday, you get 3 actionable ideas to help you build the life you love.
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