FB Ad Account Audit of Fast-Growing Ecom Brand #5
We'll cover exactly what they are doing right and what they are doing wrong.
From campaigns to ads, here's an in-depth expert analysis of their Facebook ad account π
Let's start with the funnel numbers:
We'll cover exactly what they are doing right and what they are doing wrong.
From campaigns to ads, here's an in-depth expert analysis of their Facebook ad account π
Let's start with the funnel numbers:
We can immediately see that problem here is CTR, which is low for this CPM
Other funnel metrics are decent except
ATC to IC ratio, as only 7% proceeds to checkout, but after checking the funnel,
I see that ATC is fired 5x (cause it's a custom bundle) so that % is skewed
Other funnel metrics are decent except
ATC to IC ratio, as only 7% proceeds to checkout, but after checking the funnel,
I see that ATC is fired 5x (cause it's a custom bundle) so that % is skewed
Numbers observations:
> How come the budget increased if ROAS lower?
Are you chasing the revenue?
> CPM and CPC same, as well as CTR
> Thumb-stop and hold okay (could be better)
> Average watch time should be better
> How come the budget increased if ROAS lower?
Are you chasing the revenue?
> CPM and CPC same, as well as CTR
> Thumb-stop and hold okay (could be better)
> Average watch time should be better
Campaigns:
1. TOF ABO
> Ad set budget from $100 to 1k
The highest spending has ROAS below 2 - WHY is it active?
Should have been turned off way sooner, or optimized better
> 7dc1dv, Australia, all genders, 18-65, auto-placement
Okay, nothing particular to note here
1. TOF ABO
> Ad set budget from $100 to 1k
The highest spending has ROAS below 2 - WHY is it active?
Should have been turned off way sooner, or optimized better
> 7dc1dv, Australia, all genders, 18-65, auto-placement
Okay, nothing particular to note here
> It says broad, but interests the audience stacked inside
Wrong naming convention
> New ad sets launched with a $300 starting budget
Super high, you are losing so much at the start
There are some clear losers
For E.g. ad set over $250 spent and no IC, or CPC over $3
Wrong naming convention
> New ad sets launched with a $300 starting budget
Super high, you are losing so much at the start
There are some clear losers
For E.g. ad set over $250 spent and no IC, or CPC over $3
Ads
> 1 ad per ad set with multiple copy and headline options
BIG mistake as you canβt see the breakdown per asset
If you want to use multiple variations, itβs better to use DCO
> Breakdown available
> You can extract multiple winning post IDs
> 1 ad per ad set with multiple copy and headline options
BIG mistake as you canβt see the breakdown per asset
If you want to use multiple variations, itβs better to use DCO
> Breakdown available
> You can extract multiple winning post IDs
2. Advantage+
Only on $150 and it has the best result (2.76)
Makes no sense, the budget should be increased way before
Here there's also just 1 ad - but now with a DCO
You can preview all the combination
Definitely extract multiple winning combinations
Only on $150 and it has the best result (2.76)
Makes no sense, the budget should be increased way before
Here there's also just 1 ad - but now with a DCO
You can preview all the combination
Definitely extract multiple winning combinations
3. Scaling CBO
2 exactly the same ad set (audiences, settings, ads)
I guess duplicated to try to resurrect it
No optimization at all - 1 ad crushing, others are bad & lowering results, but all are active
Maximizing efficiency is not just scaling, itβs also turning off losers
2 exactly the same ad set (audiences, settings, ads)
I guess duplicated to try to resurrect it
No optimization at all - 1 ad crushing, others are bad & lowering results, but all are active
Maximizing efficiency is not just scaling, itβs also turning off losers
Mistakes:
> Using multiple text options and not DCO
> Bad optimization on ad set and ad level
> No proper testing framework - everything seems just set and forget
> Not scaling where opportunities (like ASC)
> Duplicated setup of ad sets without any particular reason
> Using multiple text options and not DCO
> Bad optimization on ad set and ad level
> No proper testing framework - everything seems just set and forget
> Not scaling where opportunities (like ASC)
> Duplicated setup of ad sets without any particular reason
Opportunities:
> Retargeting (could be an easy win considering high spend)
> No interest targeting (Could squeeze some extra revenue with winning ads)
> Combine ads with a higher hold rate and good TH rate, basically more iterations
> Introduce more DR ads
> Retargeting (could be an easy win considering high spend)
> No interest targeting (Could squeeze some extra revenue with winning ads)
> Combine ads with a higher hold rate and good TH rate, basically more iterations
> Introduce more DR ads
If you are spending at least 1k a day on your ads and want a custom report like this for your store, apply at the link below to see if we are a good fit:
inspirebrandsgroup.typeform.com
inspirebrandsgroup.typeform.com
Check all the other Ad account audits:
#1
#1
#2
#3
After generating $300m for DTC brands,
Iβve realized that 99% of them are making the exact same mistakes that hold them back from scaling to 9 figures
So I created a resources on how to overcome to most common FB Ad problems
Here it is, for free:
adresources.inspirebrands.agency
Iβve realized that 99% of them are making the exact same mistakes that hold them back from scaling to 9 figures
So I created a resources on how to overcome to most common FB Ad problems
Here it is, for free:
adresources.inspirebrands.agency
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