Sayujya Gupta
Sayujya Gupta

@GuptaSayujya

12 Tweets 23 reads Feb 27, 2023
Apple spends $50,000,000+ every year on Apple Events.
I spent weeks Analyzing their Video Editing Style to observe what makes their Events so Engaging to watch.
Here are 8 Editing Tricks I Stole from Apple that You can use to Sell Anything You Want:
1. "Ah" Matters
Giving viewers that "Ah" feeling should be a necessity.
The one where they feel satisfied by watching the video.
Use everything in your power to make your viewers feel like they should rewatch it.
Like this intro:
(Watched it hundreds of times & You'll too)
2. Make It Clear
Apple has clear intentions, you'll never see a professional gamer in their intros or events,
But you're always gonna see:
β€’ Musicians
β€’ Video Editors
β€’ Graphic designers
Why?
Apple has clear intentions, they're made for Creatives.
Lesson: Niche Matters
3. Visualize
Use as many visual effects as you can.
Apple includes a lot of visual effects to make the presentation more Dynamic and Engaging.
Well, we don't have millions to spend on animation artists, Sayujya...
But, you can spend time learning After Effects, right?
4. You Hear That?
Whether it's their physical products or their videos, apple immerses you with their sound effects.
Apple uses music and sound to evoke emotion and keep the viewers engaged throughout the presentation.
They created music out of all their devices' soundsπŸ‘‡
5. Type Type
Typography is an important part of Apple keynotes.
They use creative typography to make their presentations more interesting and memorable.
You can also use those in your videos as MotionVFX made a plugin out of Apple Title animations:
motionvfx.com
6. This To That
One thing you all can't deny is,
Apple Keynotes have the best Transitions of all time.
And believe me, it's not only about their $5 Billion Headquarter,
It's about their creativity.
Get inspired and use as many smooth transitions as you can in your videos.
7. KISS
Keep It Super Simple
2 decades ago, Apple posted ads only people from Nasa could understand,
Now, 2nd grader could watch their ads and cry all night long to get their parent to buy that.
Simplicity of your Videos = Costumers you get
8. Perfectionism
Pay special attention to the details when editing your videos.
Apple never overlooks the little things and pays attention to even the smallest details.
This helps them create the perfect presentation every time.
Don't do Half-Ass things!
9. What Next?πŸ˜„
I spent weeks analyzing this for this thread and I wasn't able to deliver everything cause...
Twitter's 280 Character limit sucks.
But if you want to see even more detailed threads coming in, subscribe to my newsletter for itπŸ‘‡
sayujya.beehiiv.com
TL;DR
Here are 8 tricks apple uses to make their apple events the best:
1. Make Your Viewers Satisfied
2. Niche Down
3. Create more Visuals
4. Focus on Sound Design
5. Typography Matters
6. Improve Transitions
7. Keep It Super Simple
8. Give it your all
Here are 8 Editing Tricks that are gonna help you sell anything you want.
If you found this thread valuable:
1. Follow @GuptaSayujya for more Video Editing Content
2. RT the tweet below to share this thread with your Friends

Loading suggestions...